Kole Brune
Victoria,TX
Summary
Marketing Director with ownership of a ~$500K annual budget across multiple retail locations, leading strategy, execution, reporting, and vendor management across digital, broadcast, print, in-store, and event channels. Experience driving qualified traffic, improving conversion trends, standardizing brand execution, and reducing spend while maintaining performance. Brings a strong operations mindset to marketing through hands-on work in budgeting, process improvement, performance analysis, cross-store coordination, and decision-making.
Overview
15
15
years of professional experience
Work History
Marketing Director
Ashley HomeStore
Victoria, TX
01.2023 - Current
- Lead marketing strategy, budget management, and campaign execution for 3 Ashley HomeStore locations and 5th & Home Furniture and Mattress.
- Own and manage a ~$500K annual marketing budget across Meta, TV, CTV, print, EDDM, in-store POP, and events.
- Increased company-wide in-store traffic by 9%–12% in 2025 through campaign planning, channel optimization, and localized promotion strategy.
- Built the company’s video marketing program from the ground up, expanding from no commercial content to ongoing monthly commercials, social video, and cross-channel creative.
- Develop monthly promotional strategy and campaign rollout across all locations, aligning offers, messaging, creative, and timing.
- Track campaign performance, traffic trends, and close-rate patterns to support budget allocation and decision-making.
- Reduced overall marketing spend year over year while maintaining or improving performance across key channels.
- Manage vendor relationships across media, print, POP, and events, overseeing execution, placement, timing, and quality control.
- Standardized brand execution across stores by requiring review and approval of external-facing marketing materials.
- Coordinate grand openings, moving sales, and other large-scale events, including planning, vendor management, and on-site execution.
- Support brand reputation management by responding to customer concerns and coordinating appropriate follow-up when needed.
Digital Marketing Consultant
M. Roberts Digital
Victoria, TX
01.2021 - 01.2022
- Managed relationships with new and existing clients, serving as a primary point of contact for marketing performance and strategy
- Reviewed campaign performance and KPIs to identify what was and was not working across client accounts
- Recommended and adjusted marketing strategies based on performance and business goals
- Supported campaign planning and execution across digital channels
- Reviewed performance dashboards with clients, breaking down results and identified areas for improvement
Operations Manager
Alco Stores Inc.
Palacios, TX
01.2011 - 01.2015
- Managed daily store operations and led a team of 8-12 employees
- Created weekly staff schedules while staying within corporate labor hour budgets
- Oversaw daily administrative processes, including reviewing returns and checking in high-value products
- Maintained store standards by ensuring proper merchandising, stocked shelves, and overall store presentation
- Monitored day-to-day performance and supported staff to maintain efficient store operations and customer service
Education
MBA -
University of Houston–Victoria
BBA -
University of Houston–Victoria
Skills
- Budget Management & Optimization
- Multi-Channel Campaign Strategy
- Performance Analysis & KPI Tracking
- Process Improvement
- Cross-Functional Coordination
- Vendor Management
- Brand Management & Quality Control
- Traffic Generation & Conversion Improvement
- Event Planning & Execution
- Reporting & Decision Support
- Microsoft 365
- Google Workspace
- Adobe Creative Suite
- Meta Ads Manager
- Mondaycom
- Slack
- Zapier
Timeline
Marketing Director
Ashley HomeStore
01.2023 - Current
Digital Marketing Consultant
M. Roberts Digital
01.2021 - 01.2022
Operations Manager
Alco Stores Inc.
01.2011 - 01.2015
MBA -
University of Houston–Victoria
BBA -
University of Houston–Victoria