Natalia Osorio Labrador
Tampa
Summary
Results-driven marketing professional with 3+ years of experience managing comprehensive digital campaigns across Google's full ecosystem, and traditional media channels. Spearheaded comprehensive Hispanic market strategy development, analyzing the $2.8 trillion Hispanic consumer market to create culturally authentic campaigns targeting underserved segments nationwide. Expert in performance optimization and data-driven budget allocation, consistently delivering measurable ROI improvements.
Overview
3
3
years of professional experience
Work History
Sr. Marketing Specialist
Ashley
Tampa
03.2022 - Current
- Executed omnichannel media strategies across digital and traditional platforms (Search, Shopping, Display, Video, CTV, TV, Radio, OOH, Streaming) to optimize full-funnel performance and ROI.
- Developed budget allocation strategies and flighting plans for integrated and digital media campaigns, managing 3 digits across 9+ channels to maximize reach and full-funnel performance.
- Analyzed cross-channel campaign performance data and delivered strategic insights and optimization recommendations to the senior leadership team.
- Managed comprehensive advertising campaigns for both national advertising across the United States, as well as localized market advertising spanning 20+ DMAs, through integrated digital and traditional media channels.
- Led strategic agency partnerships with iProspect and Icon, managing collaborative campaign development and execution for national and local market advertising initiatives to ensure strategic alignment and campaign excellence.
- Led a comprehensive Hispanic marketing strategy, including market research, retail activation, e-commerce growth initiatives, and culturally relevant content development with accurate translation.
Education
Master of Science - Marketing, Digital Marketing & Brand Management
University of South Florida
Tampa, FL12-2021
Skills
- Paid Media Strategy
- Performance Analysis & Optimization
- Multi- Channel Campaign Management
- Budget Management & Optimization
- Cross-Channel Marketing
- Market Research
- Google Analytics, Google Ads
Accomplishments
- Recognized with 2024 Outstanding Performance Award for exceptional digital marketing leadership and Hispanic market strategy development
Languages
Spanish
Native/ Bilingual
English
Full Professional
References
References available upon request.
Timeline
Sr. Marketing Specialist
Ashley
03.2022 - Current
Master of Science - Marketing, Digital Marketing & Brand Management
University of South Florida