Kourtney M. Jenkins

Spearheaded the sales and marketing strategy for Grand Living during pre-leasing phase, successfully positioning the brand in a competitive market. Successfully exceeded pre-leasing targets ahead of schedule by implementing innovative strategies and delivering exceptional customer service. Developed and implemented comprehensive marketing campaigns across digital, print, and direct channels to drive awareness and generate leads. Collaborate closely with senior leadership to refine messaging and ensure the community’s vision and value proposition were accurately communicated. Utilized CRM tools and data analytics to monitor lead conversion rates, refine sales strategies, and improve customer acquisition processes.

Years of proven success in senior living sales, driving occupancy and revenue growth through strategic planning, team collaboration, and customer-centric initiatives. Establish and maintain partnerships with local healthcare providers, community organizations, and referral sources, expanding the network and driving referral traffic. Conduct thorough market research and competitive analysis to inform pricing strategies, product positioning, and marketing tactics/initiatives. Ensure the CRM database is accurate and updated on a daily basis. Manage and ensure the marketing budget stays within the allocated amount by efficiently reporting all expenses.

Consistently held the record for top producer on a monthly basis by conducting effective discovery and staying abreast market trends and competitive analysis. Implemented and rolled out a strategic plan allowing our community to secure an occupancy census of 60% pre-opening. Grew community and brand awareness by networking and partnering with physicians, rehabs, etc.

Manage and coordinate the submission of timely and accurate resident files, charts, and state required documents to physicians and ancillary providers. Manage, enhance, and troubleshoot all community technology platforms to include community operating systems, emergency response, telecommunications, security systems and more. Establish and maintain healthy relationships with vendors and contractors.

Improved communication between residents and property management, fostering positive relationships from the start of tenancy. Assisted in the development and implementation of resident orientation programs, creating a welcoming environment for new residents. Developed a streamlined checklist system that improved efficiency in preparing units for new occupants.

Played a key role in defining the community's brand identity, including the creation of marketing collateral, website design, and social media presence. Established relationships with key stakeholders, including local businesses, healthcare providers, and potential residents, to increase community visibility and trust. Plan, organize and facilitate tours, and group tours. Directed the sales strategy and day-to-day operations for a thriving retirement community, overseeing lead generation, conversion, and occupancy. Strategize with management to execute a creative follow up with all prospects. Exceeded occupancy goals and increased census through direct selling, community outreach, and external business development.

Wrote quality property and casualty insurance policies using front line underwriting tools allowing me to earn several awards as a top sales producer. Made underwriting decisions by interpreting and using appropriate classification systems, rating plans, tiers, and selection standards. Served as team lead for 15 agents providing coaching and feedback. Assist and contribute to the team's goals by exceeding individual goals. Identify and exploit business opportunities with both new and existing customers.

Demonstrated flexibility and adaptability amidst schedule changes, delays, or challenging situations while maintaining a positive attitude. Maintained a safe cabin environment by conducting pre-flight safety checks and adhering to FAA regulations. Handled medical emergencies calmly and competently following established protocols while liaising with the cockpit crew as needed. Enhanced passenger satisfaction by providing exceptional in-flight service and addressing individual needs.