Kevin Kuzlik
Oconomowoc
Summary
18+ year veteran in the beverage industry. Excels at growing the brand and sales through analytics, trends and forecasting, as well as leading sales teams through leadership, coaching, strategic planning, KPIs and relationship building.
Overview
18
18
years of professional experience
Work History
Director of Sales
Badger State Brewing Co
05.2021 - Current
- Manage sales team of Green Bay and Milwaukee based Territory Field Managers, including Quarterly Bonus Structure based on sales trends and goal-oriented results
- Manage 8 distributor partners across the state through building and presenting Annual Business Plans, brand manager meetings, quarterly reviews, and direct market results via Key Account Management
- Maintain proper inventory at distributors for both beer and POS
- Forecast and Plan brewing, production and packaging schedule, adjusting distributor orders due to sales results, trends, incentives, programming
- Plan, communicate and execute chain programming
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- 2024 YTD: Up 4.9% Statewide
- Only craft supplier up (4.4%) within our home distributor, which sells ~60% of our volume (Brown, Winnebago, Outagamie, Door Counties)
- Streamlined sales processes by realigning brands and priorities, identifying inefficiencies, implementing new tools, and providing training to the team.
- Milwaukee territory up 21.2%
- Kenosha/Racine/Walworth territory up 18.9%
- 16,000 CE growth over 3.5 year span (+77%)
Wisconsin Sales Manager
Revolution Brewing Co
03.2017 - 05.2021
- Maintain strong professional relationship through constant, thorough and concise communication with distributors as a preferred supplier
- Convey expectations, sales trends and opportunities to both my sales team and distributor sales staff
- Main point of contact for Wisconsin based chains, notably Kwik Trip, Festival Foods, Woodman’s and Fox Piggly Wiggly
- Maintain proper inventory levels through forecasting and ordering
- Managed full time Wisconsin based rep, in addition to hiring and managing two summer interns annually
- Total volume up ~15,000ce (54%)2017-2020
- Grew Wisconsin from 5th to3rd largest market in Revolution’s distribution footprint
Chicagoland Key Account, Hotel and Chain Manager
Revolution Brewing
01.2016 - 03.2017
- Work with Chicago hotels to grow business and ensure premier visibility within targeted class of trade
- Worked with Distributor off premise chain team to lead placements and programming execution at store level (Target, Jewel-Osco, Whole Foods)
- Identify, develop and maintain relationships with high volume and/or well-revered Key On-Premise accounts.
- Hire and Manage 2 summer interns annually.
Chicagoland Field Sales Manager
Revolution Brewing
10.2013 - 12.2015
- Field Sales Manager for downtown Chicago, covering highest volume accounts.
- Established strong client relationships through consistent communication and excellent customer service.
- Expanded market share with targeted account distribution and strategic product placements.
- Manage distributors in Chicago and suburban territories, plus southern Illinois distributors
- Acted as brewery liaison for Cincinnati based Distributor warehouse
- Guided and coached local based sales rep for launch of Revolution in Massachusetts across 3 months.
Craft Brand Manager
Burke Beverage, Inc
10.2006 - 10.2013
- Oversee craft brand portfolio with full understanding of the market
- Serve as main liaison between suppliers and sales staff, building relationships, implementing standards, communicating and executing chain programming, and leading day-to-day business with sales team
- Forecast, order and manage product inventory and point of sale items for multiple supplier partners
- Inform and train all sales staff of general beer knowledge, new and current brands, supplier updates and expectations, and key selling tools
- Promote craft brands via sales meetings presentations, tastings, promotions, staff education and training to grow market share for all suppliers
- Led development and execution of Craft Beer Trade Show and Brand Catalogue to present entire Burke Beverage craft brands to prospective and existing clients
Special Events Manager
Burke Beverage, Inc
01.2008 - 12.2010
- Manage special event orders, staff, equipment, costs and billing for various events
- Cull and archive event-related information for future reference along with P&L reports
Merchandiser
Burke Beverage, Inc
10.2006 - 12.2007
Education
Bachelor of Science - Urban Geography
University of Wisconin-Milwaukee
Milwaukee, WI05-2006
Skills
- Proficient with IRI-Circana/Nielsen Data Analysis, used to drive sales and earn justified placements
- Vast experience in presenting, planning, communicating, updating and executing with key chain and chain buyers
- Expert user of VIP/iDIG/SRS/KARMA Notes
- Sales Volume and Revenue Growth
- Experience hiring, training and managing of sales team and annual interns
- Sales Training classes from Tom Fox/CM Profit Group
- Advanced Microsoft Office Skills
- Create sales team Goals versus Results driven Quarterly Bonus Incentive
- Level2 Certified Cicerone, May2010 (First100)
Timeline
Director of Sales
Badger State Brewing Co
05.2021 - Current
Wisconsin Sales Manager
Revolution Brewing Co
03.2017 - 05.2021
Chicagoland Key Account, Hotel and Chain Manager
Revolution Brewing
01.2016 - 03.2017
Chicagoland Field Sales Manager
Revolution Brewing
10.2013 - 12.2015
Special Events Manager
Burke Beverage, Inc
01.2008 - 12.2010
Craft Brand Manager
Burke Beverage, Inc
10.2006 - 10.2013
Merchandiser
Burke Beverage, Inc
10.2006 - 12.2007
Bachelor of Science - Urban Geography
University of Wisconin-Milwaukee
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