Krista Olson
Janesville,WI
Summary
Effective Multimedia Designer with a strong background in Adobe Creative Cloud, Canva, video and audio and print media design. Managed multiple projects simultaneously, adhering to brand guidelines and industry standards. Developed engaging multimedia designs for web, mobile, and print campaigns, integrating audio and visual elements. Collaborated with departments to meet project requirements and expectations, demonstrating effective communication and critical thinking skills. Skilled in graphic design principles, time management, and digital asset management.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Multimedia Designer
UW-Whitewater
01.2022 - Current
- Principle lead on design and photography for Camps, Continuing Ed and Grad Studies
- Provided Art Direction for marketing campaigns
- Utilized Adobe Creative Suite for creating digital artwork
- Experience in using Tricaster Mini for live video editing
- Managed live capture of Fairhaven Lecture Series and managed student workers in editing process
- Created interactive videos, animations, and motion graphics to enhance user experience
- Integrated audio and visual elements into multimedia projects to create engaging content
- Developed and executed multimedia designs for web, mobile, and print campaigns
- Monitored new technologies related to multimedia design solutions
- Assisted in creating presentations that effectively communicated ideas visually
- Utilized Canva desktop app for a variety of engaging projects, video and animations for social media
- Produced high-quality visuals by utilizing a variety of graphic software packages
- Researched industry trends to stay current on the latest design techniques
- Maintained an organized library of finished work and assets used in projects
- Edited video footage and created special effects using professional video editing software
- Tested and implemented new software and technologies to improve collaboration
- Collaborated with other departments in order to ensure project completion within deadlines
- Analyzed user data from analytics tools to identify areas of improvement
- Troubleshot technical issues related to multimedia design applications.
Multimedia Designer/Photographer
Lee Enterprises
10.2017 - 08.2020
- Utilized Adobe Creative Suite to produce high-quality artwork in an efficient manner
- Integrated text with graphics for effective visual presentations of information
- Produced high-quality visuals that accurately reflected client's branding guidelines
- Adhered to strict deadlines while managing workflow between multiple departments within tight time frames.
Page Editor and Graphic Artist
Janesville Gazette
03.2015 - 09.2017
- Managed multiple projects simultaneously while meeting tight deadlines without compromising quality standards
- Trained junior team members on how to use various tools related to page editing tasks efficiently
- Monitored news-gathering operations to utilize sources, such as press releases, telephone contacts, radio, television, wire services and other reporters
- Conferred with management and editorial staff members regarding placement and emphasis of developing news stories.
Page Editor and Graphic Designer
Edgerton Reporter
02.2013 - 02.2015
- Created designs, concepts, and sample layouts, based on knowledge of layout principles and aesthetic design concepts
- Proofread designs for errors before final printing or publishing
- Maintained archive of images, photos, and previous work products
- Reviewed final layouts to suggest needed improvements.
Catalog Designer
Lemans Corporation
03.2000 - 09.2006
- Managed multiple projects simultaneously by setting deadlines, assigning tasks and tracking progress
- Implemented creative concepts in alignment with brand vision and identity
- Demonstrated advanced typography skills in designing text-heavy documents such as newsletters or reports
- Developed a comprehensive understanding of product photography lighting techniques to create aesthetically pleasing images.
Page/Section Editor and Graphic Designer
Santa Fe New Mexican
08.1999 - 08.2000
- Directed layout artists on page designs for special sections; provided guidance on graphics and photos used in newspapers
- Reviewed and edited daily newspaper content for accuracy, clarity, and grammar; ensured compliance with AP Style guidelines
- Managed multiple projects simultaneously by setting deadlines, assigning tasks and tracking progress
- Produced high-quality graphics that effectively communicated desired messages in print and digital media.
Production Artist
Janesville Gazette
05.1997 - 07.1999
- Managed multiple projects simultaneously while meeting tight deadlines
- Proofread layout designs for accuracy before submitting them for review
- Utilized Adobe Creative Suite to design layouts for print media
- Reviewed proofs carefully prior to printing ensuring accuracy of colors and content
- Created designs, concepts, and sample layouts, based on knowledge of layout principles and aesthetic design concepts.
Education
Bachelor's - Liberal Studies / Communication
UW-Whitewater
Whitewater, WI12.2024
Digital Design Certificate
Valley City State University
Valley City, ND08.2022
Associate in Arts - Liberal Studies
Madison College
Madison, WI05.2020
Skills
- Strategic Communication
- Video Editing
- Audio Editing
- Adobe Creative Suite
- Visual Communication
- Graphics Imaging
- Art Direction
- Marketing Materials
- Graphic Design Principles
- Critical Thinking
- Time Management
- Industry Standards
- Multimedia Presentations
- Audio and Video Production
- Production Schedule
- Identity Branding
- Interpersonal/ Written Communication
- Digital Asset Management
- Press Kits
Certification
Google Analytics Advanced Beginner
Affiliations
AIGA Member
Awards
- Second Place Feature Photo in Statewide WNA Better Newspaper Contest
- Hunziker Scholarship UW-Whitewater
Volunteer Experience
Radio Host/Creative Board Member, WADR-LP Janesville Community Radio, Janesville, Wisconsin, 01/2019, Present, Developed engaging content to attract listeners and cultivate an audience base., Performed live radio broadcasts on-air for a variety of shows, including talk shows, music programs and news broadcasts., Edited audio recordings for broadcast quality sound., Produced voice-overs for commercials, promos or other audio projects., Prepared and delivered news, sports and weather reports., Announced musical selections, station breaks or public service information.
References
- Marianne Wolc, Project Manager Marketing, UW-Whitewater, (262) 472-1692, wolcm@uww.edu
- Jessica Berge, Marketing Director, College of Buisness & Economics, UW-Whitewater, (262) 472-1664, bergej@uww.edu
- Molly Cook, Administrative Specialist, UW-Madison, (608) 898-5022, mjcook8@wisc.edu
- Harlieen Bindra, Grad Assistant, UW-Whitewater, (608) 345-4133, harlieenbindra@gmail.com
- Stephanie Smiley, Director Of Early Childhood Initiatives, American Association Of Pediatrics, (608) 345-7780, slward2@gmail.com
- Patricia Dorn, Health Insurance Administrator, State Of Maryland, (505) 235-2654, patriciadorn@gmail.com
- Jada Adams, GIS Surveyor, Rock County, WI, (608) 345-3460, jadab2@gmail.com
- Doug Kirchberg, Director, The Clarion, Madison College, DKirchberg@madisoncollege.edu
Timeline
Multimedia Designer
UW-Whitewater
01.2022 - Current
Multimedia Designer/Photographer
Lee Enterprises
10.2017 - 08.2020
Page Editor and Graphic Artist
Janesville Gazette
03.2015 - 09.2017
Page Editor and Graphic Designer
Edgerton Reporter
02.2013 - 02.2015
Catalog Designer
Lemans Corporation
03.2000 - 09.2006
Page/Section Editor and Graphic Designer
Santa Fe New Mexican
08.1999 - 08.2000
Production Artist
Janesville Gazette
05.1997 - 07.1999
Bachelor's - Liberal Studies / Communication
UW-Whitewater
Digital Design Certificate
Valley City State University
Associate in Arts - Liberal Studies
Madison College
Google Analytics Advanced Beginner
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