Krista Ward
Lenexa,KS
Summary
Manager and analytical problem-solver with talents for team building, leading, and motivating. Excellent customer relations aptitude and relationship-building skills. Experienced in using independent decision-making skills and sound judgment to positively impact company and client success. Dedicated solution architect and consultant, well versed in designing and implementing Salesforce Marketing Cloud projects designed for efficiency, sustainability, and growth with industry focuses on Retail, Hospitality, and Entertainment.
Overview
9
9
years of professional experience
Work History
Manager, Solution Architects
LEV - Cognizant
11.2020 - Current
- Managed a team of 9 Salesforce Marketing Cloud and Pardot Solution Architects, from Senior to Associate level.
- Demonstrated leadership skills in managing projects from concept to completion.
- Mentored junior solution architect team members, both within and outside of my team for career advancement, fostering a pipeline of future leaders within the organization.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Managed and consulted on an average of 3 projects at a time, meeting with clients regularly to ensure business requirements and goals were being met.
Senior Solution Architect
LEV - Cognizant
08.2020 - 11.2022
- Mentored junior architects and developers, fostering a culture of continuous learning and skill development within the team.
- Conducted comprehensive audits of existing Salesforce Marketing Cloud Accounts to identify areas for improvement, leading to optimized performance.
- Created detailed architecture documentation for all areas of Salesforce Marketing Cloud that facilitated effective communication among stakeholders throughout project lifecycles.
- Provided technical leadership during critical system migration projects, ensuring minimal downtime and seamless transitions for end users.
- Managed and consulted on an average of 4 projects at a time, meeting with clients regularly to ensure business requirements and goals were being met.
Salesforce Marketing Cloud Consultant
DEG Digital
04.2018 - 08.2020
- Oversaw document development across project workstreams to ensure client business requirements were met.
- Consulted for an average of 6 projects with a focus on Retail clients.
- Acted as a bridge between developers and clients.
- Learned and adapted quickly to new technology and software applications.
Project Manager, Salesforce Marketing Cloud
DEG Digital
05.2016 - 04.2018
- Monitored project progress, identified risks and took corrective action as needed.
- Effectively managed scope by establishing clear boundaries on requested changes while keeping projects aligned with original objectives and budgets.
- Demonstrated strong communication and organizational skills through working on group projects.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
Marketing Cloud Specialist
DEG Digital
05.2015 - 05.2018
- Provided timely, proactive, and efficient Salesforce Marketing Cloud support across dozens of client accounts.
- Managed a large Kanban board for fellow team members to locate and work on current issues or tasks.
- Worked with internal developers to create more efficient account monitoring capabilities.
Education
Bachelor of Science -
William Woods University
Fulton, MO05.2009
Skills
- Certified Salesforce Marketing Cloud Email Specialist
- Certified Salesforce Marketing Cloud Admin
- Certified Salesforce Marketing Cloud Consultant
- SQL
- Ampscript
- Consulting
- Data Management
- Digital Marketing
Board Service
Centered Riding Board of Trustees
- Executive Committee, Secretary
- Marketing Committee Member
Timeline
Manager, Solution Architects
LEV - Cognizant
11.2020 - Current
Senior Solution Architect
LEV - Cognizant
08.2020 - 11.2022
Salesforce Marketing Cloud Consultant
DEG Digital
04.2018 - 08.2020
Project Manager, Salesforce Marketing Cloud
DEG Digital
05.2016 - 04.2018
Marketing Cloud Specialist
DEG Digital
05.2015 - 05.2018
Bachelor of Science -
William Woods University
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