KRISTEN BROWN

• Promoted from Manager role; retained all prior responsibilities plus expanded oversight of the department.

• Oversaw catering and event sales for 8 brands across 27 locations in AL, TN, GA, and SC.

• Developed catering proposals, contracts, menus, and presentations across all PRG restaurant brands.

• Negotiated contracts with clients to enhance service offerings and drive profitability.

• Maintained a comprehensive CRM database for tracking client information and event details.

• Managed accounts receivable end-to-end: invoicing, collections, aging reports, reconciliation, and dispute resolution.

• Established ACH payment processing and Net30 agreements for eligible client accounts.

• Negotiated payment plans with past-due customers in compliance with company policy.

• Generated weekly and monthly financial statements and AR status reports.

• Collaborated with Executive Chef and Catering Director to design customized menus and detail elevated service for large-scale, multi-brand events.

Partnered with Marketing to develop and distribute promotional materials highlighting catering services.

• Managed all catering and event sales for a multi-unit restaurant group; later promoted to Director.

• Fielded all incoming catering leads via phone, email, and website inquiries.

• Developed tailored proposals for corporate and private events; negotiated pricing and service terms.

• Liaised between clients and internal departments to ensure quality standards throughout the planning process.

• Organized community fundraiser events, boosting restaurant sales while supporting local organizations.

• Implemented new AR procedures to improve invoicing efficiency and reduce payment delays.

• Trained and mentored junior sales staff on effective sales strategies.

• Grew catering business across 4 HERO locations through outside sales, pop-up events, and targeted marketing campaigns.

• Developed corporate and private event proposals tailored to client preferences, dietary needs, and budgets.

• Created promotional materials and engaged community organizations through sponsorships and outreach.

• Provided competitive pricing feedback and contributed to sales representative training.

• Coordinated all catering events — pickup, delivery, full-service, and vending — for 2 locations, from planning through execution.

• Managed vendor logistics, food preparation, equipment setup, and on-site staffing.

• Assessed event outcomes via client feedback and implemented improvements to future offerings.

• Trained and supervised junior event staff on service standards and processes.

• Delivered attentive, high-quality service in a fast-paced environment, managing orders, payments, and guest inquiries from open to close.
• Trained new servers on restaurant protocols, menu knowledge, and service standards.
• Drove sales through upselling specials and maintaining strong product knowledge.

• Developed product-specific packaging systems that increased shipping efficiency and minimized material waste.

• Managed all packing, weighing, and shipment preparation with a focus on cargo protection.

• Maintained tracking for domestic and international orders and oversaw warehouse distribution.

• Partnered with Ulta and Sephora locations statewide to manage inventory, cultivate strong store relations, and ensure organized, current displays.

• Drove personal sales goals through personalized in-store experiences, product demos, and client/store staff education.

• Supported high-performing team in expanding the customer base through promotional events and visual merchandising.

• Maintained guest satisfaction in a high-volume, fast-paced environment while managing multiple priorities simultaneously.

• Trained new servers on restaurant protocols, menu knowledge, and service standards.

• Delivered elevated dining experiences in an upscale revolving-floor restaurant; upsold premium products and managed cash accurately.

• Delivered attentive table service in an upscale hotel and conference setting, maintaining rapport with guests throughout their visit.
• Upsold wines, beverages, and premium menu items using in-depth food and beverage knowledge.
• Completed daily sidework including restaurant setup, polishing, and housekeeping duties.

• Assisted customers with product selection via makeovers and demonstrations; built lasting client relationships through follow-up and personalized service.