Summary
Overview
Work History
Education
Skills
Timeline
Generic

Nicole Skei

Hallandale Beach

Summary

Dynamic and ambitious professional with talent for driving event sales and building strong client relationships. Known for exceptional communication skills and proactive approach, consistently achieving outstanding results in competitive environments. Experienced in Multi venue sales.

Overview

18
18
years of professional experience

Work History

DIRECTOR OF EVENT SALES

Klaw Restaurant
Miami
07.2024 - Current
  • Managed event sales operations for high-profile corporate and private events.
  • Collaborated with clients to understand their event needs and preferences.
  • Developed and maintained relationships with vendors for audiovisual and catering services.
  • Coordinated logistics for events, including setup, staffing, and timeline management.
  • Networked at local and industry events to prospect for new sales leads.
  • Monitored competitor activity within the local area and identified opportunities for growth.
  • $2.5M yearly sales

REGIONAL EVENT SALES MANAGER

STARR Restaurant Group
Hallandale Beach
02.2023 - 06.2024
  • In charge of event sales for South Florida venues: Steak954, Pastis Miami, Makoto, Le Zoo, and El Vez
  • Tripleseat setup for all venues
  • Trained on-site management and staff on event procedures
  • Developed personalized menus in collaboration with the culinary team
  • Attended local networking events to generate leads
  • Targeted prospective clients and implemented strategies to exceed sales goals
  • Built relationships with DMCs, concierges, and local businesses
  • Provided regular reporting to upper management
  • Conducted market research to identify trends and growth opportunities
  • Designed a customer feedback program to enhance satisfaction
  • Executed consistent outreach strategies targeting corporate clients, DMCs, and social planners to generate new event business.

MULTI-VENUE RESERVATIONS AND EVENT MANAGER

Riviera Dining Group
Miami Beach
09.2022 - 01.2023
  • Oversaw reservations for five venues: AVA Orlando, MILA, MILA Omakase, Baoli, and MILA Lounge.

• Developed client relationships and induction programs for new event managers.

  • Helped relaunch Baoli
  • Served as concierge liaison and created sales decks for new venues
  • Conducted outreach for convention and corporate business opportunities
  • Developed and led a proactive prospecting plan to identify high-impact opportunities, including convention leads, VIP clientele, and concierge referrals.

EVENTS MANAGER -COVID PANDEMIC LAYOFF

STK Miami Beach, The One Group
Miami Beach
03.2018 - 04.2020

• Researched market for event opportunities

• Submitted weekly forecasts and revenue reports

• Coordinated external event services (e.g., security, rentals)

• Developed client incentive programs and concierge partnerships

• Maintained an active outreach calendar, including personalized email campaigns and client touchpoints, to build a strong pipeline of future bookings.

• Maintained an active outreach calendar, including personalized email campaigns and client touchpoints, to build a strong pipeline of future bookings.

• Achieved $1.4M in annual catering sales.

COVID PANDEMIC LAYOFF

DIRECTOR OF EVENT SALES MULTI VENUE

Myles Restaurant Group
Miami Beach
01.2017 - 02.2018

• Exceeded group sales targets across 5 venues

• Managed sales goals and client satisfaction

• Built partnerships with local chambers and CVBs

• Led contract and payment processes

• Improved repeat business revenue by 20%

• Analyzed market trends for new sales strategies

  • Collaborated with culinary teams to develop seasonal menu offerings and improve customer satisfaction.
  • • Generated $3.8M in annual event sales

DIRECTOR OF EVENT SALES

MASTROS Steakhouse
Fort Lauderdale
04.2016 - 02.2018
  • Directed event sales and client outreach

• Maintained strong client relations and account retention

  • Developed and implemented event sales strategies for new markets.
  • Developed promotional materials for upcoming sales events.
  • Assisted with pre opening recruiting and hiring.

MULTI-VENUE EVENTS MANAGER / RESERVATIONS MANAGER

Myles Restaurant Group
Miami Beach
01.2008 - 03.2016
  • Oversaw reservations for five venues: AVA Orlando, MILA, MILA Omakase, Baoli, MILA Lounge
  • Developed client relationships and induction programs for new event managers
  • Led revenue optimization and forecast reporting initiatives
  • Helped relaunch Baoli
  • Served as concierge liaison and created sales decks for new venues
  • Conducted outreach for convention and corporate business opportunities
  • Developed and led a proactive prospecting plan to identify high-impact opportunities, including convention leads, VIP clientele, and concierge referrals.
  • Researched market for event opportunities
  • Submitted weekly forecasts and revenue reports
  • Coordinated external event services (e.g., security, rentals)
  • Developed client incentive programs and concierge partnerships
  • Achieved $1.4M in annual catering sales
  • Maintained an active outreach calendar, including personalized email campaigns and client touchpoints, to build a strong pipeline of future bookings.
  • Exceeded group sales targets across 5 venues
  • Managed sales goals and client satisfaction
  • Built partnerships with local chambers and CVBs
  • Led contract and payment processes
  • Improved repeat business revenue by 20%
  • Analyzed market trends for new sales strategies
  • Generated $4.8M in annual catering sales
  • Directed event sales and client outreach
  • Maintained strong client relations and account retention
  • Led a pipeline of event inquiries to boost private dining sales
  • Focused on guest satisfaction through training and service
  • Rotated across reservations, events, floor management
  • Increased corporate business by 42%
  • Maintained client satisfaction and retention

Education

PROJECT MANAGEMENT - Project Managment

University of Miami
Miami, FL

ALTERNATIVE MEDICINE -

Everglades University

Skills

  • Bilingual English/Spanish
  • Restaurant opening experience
  • Tripleseat
  • Delphi
  • Salesforce
  • Toast POS
  • Event logistics
  • Contract negotiation
  • Sales forecasting
  • Market research
  • Vendor management
  • Customer relationship management
  • Networking strategies
  • Team collaboration
  • Problem solving
  • Cross-selling strategies
  • CRM management
  • Lead generation
  • Customer service

Timeline

DIRECTOR OF EVENT SALES

Klaw Restaurant
07.2024 - Current

REGIONAL EVENT SALES MANAGER

STARR Restaurant Group
02.2023 - 06.2024

MULTI-VENUE RESERVATIONS AND EVENT MANAGER

Riviera Dining Group
09.2022 - 01.2023

EVENTS MANAGER -COVID PANDEMIC LAYOFF

STK Miami Beach, The One Group
03.2018 - 04.2020

DIRECTOR OF EVENT SALES MULTI VENUE

Myles Restaurant Group
01.2017 - 02.2018

DIRECTOR OF EVENT SALES

MASTROS Steakhouse
04.2016 - 02.2018

MULTI-VENUE EVENTS MANAGER / RESERVATIONS MANAGER

Myles Restaurant Group
01.2008 - 03.2016

PROJECT MANAGEMENT - Project Managment

University of Miami

ALTERNATIVE MEDICINE -

Everglades University