Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kristen Byrd

Rosemount,MN

Summary

Dynamic Senior Product Developer at Target with a proven track record in delivering actionable consumer insights and driving product innovation. Expert in data visualization and market research, leveraging deep empathy and analytical thinking to enhance guest experiences. Successfully trained 200 team members on feedback analysis tools, fostering a culture of continuous improvement.

Overview

17
17
years of professional experience

Work History

Senior Product Developer, Centers of Excellence

Target
02.2021 - Current
  • Delivered actionable, guest-centric insights reports by synthesizing quantitative guest feedback data, key performance indicators (KPIs), and competitive market data to support CFTs.
  • Supported the development of the Voice-of-Guest Greenfield Dashboard and trained 200 TMs on how to leverage the tool for guest feedback analysis.
  • Developed a Hindsighting Framework to guide teams in driving continuous improvement across product categories, including coaching and one-on-one support to CFTs.
  • Collaborated with TII to develop an AI solution for accurate guest feedback theme categorization to make the analysis faster and more efficient.
  • Led Focus Groups and Wear Tests in OB Diapers and Heritage Moments Apparel to understand guest needs and preferences and evaluate product performance
  • Developed a Quarterly Divisional OB Apparel Performance report delivered to SVP+ level.
  • Provided foundational research for the Product Insights and Brand Management Teams to identify consumer trends and preferences, utilizing both qualitative and quantitative methodologies to gather actionable insights.

Senior Technical Designer

Target
09.2017 - 02.2021
  • Analyzed guest feedback via Qualtrics, benchmarked competitor assortments, and researched market share trends in the industry to drive improvements in existing OB Apparel.
  • Conducted fittings (live model and 3D) with garment samples to engineer the best fit and quality to ensure Brand Standards were met in collaboration with Design and Merchant.
  • Led ethnographic shop-along research to gather real-time guest feedback and preferences, directly influencing product selection and fit improvements.
  • Executed qualitative in-home product testing with target guests, synthesizing insights into actionable recommendations for design and assortment teams.
  • Led qualitative focus groups on durability and design preferences, synthesizing guest input into actionable recommendations for cross-functional teams.

Technical Designer

Target
08.2012 - 08.2017
  • Functioned as Subject Matter Expert in guest research utilizing Studio Connect and Qualtrics.
  • Facilitated A/B wear testing and durability focus groups for Kids Leggings.
  • Produced technical packages, including specification sheets and garment measurements for production.
  • Collaborated with cross-functional teams to enhance fit and quality based on guest feedback.

Associate Technical Designer

Target
01.2008 - 08.2012
  • Produced technical drawings with CAD software to support product development and manufacturing processes.
  • Coordinated fittings and resolved manufacturing issues while communicating evaluations to OB Apparel vendors.
  • Developed innovative fit solutions in NIT, including patent-pending Flexible Drawstring.
  • Assessed materials and components for quality assurance and value optimization.

Education

Certificate- AI Prompt Engineering -

Chegg Skills
06-2025

Bachelor of Science - Apparel Design & Development

UW Stout
Menomonie, WI
12-2006

Skills

  • Storytelling with data
  • Data visualization
  • Consumer insights
  • Market research
  • Research methodologies: quantitative - survey design, A/B testing; qualitative - focus groups, ethnography
  • Tools: Qualtrics, Circana, DOMO, Numerator, Greenfield, and Mintel
  • Trend identification
  • Flexible and adaptable
  • Curious learner
  • Analytical thinking
  • Deep empathy

Timeline

Senior Product Developer, Centers of Excellence

Target
02.2021 - Current

Senior Technical Designer

Target
09.2017 - 02.2021

Technical Designer

Target
08.2012 - 08.2017

Associate Technical Designer

Target
01.2008 - 08.2012

Certificate- AI Prompt Engineering -

Chegg Skills

Bachelor of Science - Apparel Design & Development

UW Stout

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