KRISTEN DOERRER OATES
Atlanta,GA
Summary
Knowledgeable [Desired Position] with proven track record in managing high-profile accounts and leading successful campaigns. Expertise in building and maintaining client relationships has driven impactful brand strategies. Demonstrated ability in strategic planning and team leadership.
Overview
24
24
years of professional experience
Work History
Group Account Director, Coca-Cola Vertical
Green House Agency
Atlanta
01.2025 - Current
- Lead enterprise growth initiatives across the Coca-Cola system, translating national strategy into scalable market programs through brand teams and bottler networks.
- Manage strategic growth initiatives across a $30MM+ enterprise client portfolio within the Coca-Cola ecosystem.
- Identify market expansion opportunities by analyzing gaps between national strategy and local execution across bottler, customer and internal Coca-Cola networks.
- Delivered $3MM in incremental revenue while improving profitability by 2% in the first year.
Senior Account Director
Ansira
Atlanta
01.2024 - 01.2025
- Managed multi-million-dollar CPG portfolios leading integrated go-to-market strategies.
- Executed 360 growth programs across digital, retail, and experiential channels.
- Drove 10% growth in the alcohol vertical through targeted prospecting and new business development.
- Partnered with cross-functional teams across creative, data, and media to deliver scalable growth programs.
Marketing & Customer Experience
Yancey Brothers (Caterpillar)
Atlanta
01.2021 - 01.2024
- Led transformation of marketing into a revenue-aligned growth engine supporting Caterpillar dealer sales expansion.
- Directed brand strategy, digital platforms, trade promotions, and omnichannel marketing investment.
- Integrated digital performance marketing with field sales to modernize customer acquisition.
- Achieved 100% of dealership KPIs and secured $2M+ in incremental funding.
Account-Based Marketing
LocumTenens.com (Jackson Healthcare)
Atlanta
01.2018 - 01.2021
- Led account-based marketing strategy supporting enterprise healthcare sales growth.
- Developed data-driven segmentation model to prioritize high-value accounts.
- Partnered with sales leadership to accelerate pipeline expansion.
- Delivered 27% revenue growth through targeted account engagement.
Senior Manager, Execution Capability
Coca-Cola North America
Atlanta
01.2010 - 01.2018
- Led strategy and deployment of enterprise sales enablement technologies.
- Managed rollout of POS eCommerce platforms and field enablement tools.
- Led cross-functional initiatives across sales, IT, and operations.
- Delivered system enhancements improving adoption and usability.
- Previous roles: Segmentation Capability Senior Manager | FSOP Marketing Commercialization Manager | Senior Brand Operations Manager
Multiple Leadership Roles
GLACEAU vitaminwater
VARIOUS LOCATIONS
01.2004 - 01.2009
- Scaled $1B+ brand from startup to national market leader, driving distribution expansion across retail, foodservice, and on-premise channels.
- Held multiple progressive leadership roles across the organization and regions, driving commercial strategy, field execution, and cross-functional initiatives.
- Implemented and scaled national foodservice sales programs with Aramark, Compass, and Sodexo, establishing strong enterprise relationships.
Area Sales Manager
Rockstar Energy Drink
01.2003 - 01.2004
- Managed 11 distribution partners across Florida, Georgia, and South Carolina, expanding brand presence in on-premise, non-traditional, and retail channels.
- Developed strong relationships with key distribution partners and accounts to drive regional market penetration.
- Achieved 317% year-to-date sales growth in 2004, demonstrating exceptional ability to build partnerships and drive results.
Education
MBA - International Business
University of North Florida
BS - Communications (Public Relations & German)
University of Tennessee
Skills
- Enterprise Growth & Market Expansion
- Strategic Partnerships
- Cross-Functional Leadership
- Revenue Strategy & Business Development
- Insights & Commercial Strategy
- Team Leadership
Timeline
Group Account Director, Coca-Cola Vertical
Green House Agency
01.2025 - Current
Senior Account Director
Ansira
01.2024 - 01.2025
Marketing & Customer Experience
Yancey Brothers (Caterpillar)
01.2021 - 01.2024
Account-Based Marketing
LocumTenens.com (Jackson Healthcare)
01.2018 - 01.2021
Senior Manager, Execution Capability
Coca-Cola North America
01.2010 - 01.2018
Multiple Leadership Roles
GLACEAU vitaminwater
01.2004 - 01.2009
Area Sales Manager
Rockstar Energy Drink
01.2003 - 01.2004
MBA - International Business
University of North Florida
BS - Communications (Public Relations & German)
University of Tennessee
AWARDS & LEADERSHIP
Coca-Cola Outstanding Achievement Award – Customer Marketing, Coca-Cola Outstanding Leadership Award – Women’s Linc, Coca-Cola Women’s Linc Committee Chair, Board Member – Caterpillar North America Dealer Marketing Association