Kristen Garza-Endres
Phoenix,AZ
Summary
Proven ability to motivate and lead sales teams to exceed targets, consistently achieving 15% above quota. Developed and implemented sales training programs that increased team productivity by 20%. Expertise in utilizing data-driven approaches to optimize sales processes and customer engagement.argets by 15%, contributing to the company's overall growth.
Overview
13
13
years of professional experience
Work History
Director of Sales
Sonesta Select Tempe
Tempe Arizona
05.2025 - Current
- Developed and executed sales strategies to drive revenue growth across diverse markets.
- Analyzed market trends and competitor activities to inform strategic planning and decision-making processes.
- Mentored and trained sales team members, fostering a high-performance culture focused on results.
- Implemented CRM tools to streamline sales processes, improving lead tracking and customer interaction efficiency.
- Spearheaded key account management strategies, strengthening relationships with top-tier clients for long-term success.
- Managed and motivated sales team to increase revenue 20% YOY.
Dual Director of Sales
Pacific Pearl Hotels-Hilton
Phoenix Midtown
03.2023 - 04.2025
- Boosted team performance by implementing sales strategies and providing ongoing training to staff members.
- Led successful trade show exhibitions that generated significant interest and new business opportunities, elevating the brand's market presence.
- Assessed competitor offerings regularly to ensure continued differentiation in products/services offered in the market space.
- Championed corporate values by modeling ethical behavior while fostering a positive work environment conducive to teamwork and professional development.
- Managed and motivated sales team to increase revenue 15% in YOY..
Sales Manager
O'Reilly Hospitality-Choice
North Scottsdale, Phoenix, AZ
07.2022 - 06.2023
- Built strong relationships with key clients, ensuring high levels of satisfaction and repeat business.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
- Managed approximately 30 incoming calls, emails per day from customers and key contacts.
Regional Sales Manager
Highgate Hospitality
Chandler, Sedona & Mesa, AZ
01.2022 - 05.2023
- Trained and mentored junior sales representatives, improving team performance and cohesion.
- Conducted regular sales forecasting to ensure alignment with company objectives and resource allocation.
- Led performance reviews, identifying areas for improvement and implementing effective training programs.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Set vigorous goals throughout the month, including 100+ activities.
Director of Sales
Multiple Branded Hotels
Denver, CO
01.2013 - 05.2020
- Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed and motivated sales team to increase revenue 20% YOY.
Education
Bachelor of Science -
Bachelor of Arts - Double Major Psychology & Education
Adams State University
Alamosa, CO12.1998
Skills
- Core Skills-
- Business Development
- Strategic Planning
- Account Management
- Sales Reporting
- Team t Management
- Budget Management
- Market Research
- Customer Relations
- Negotiation Skills
- Closing Business
- Leadership Skills
- Presentation
Timeline
Director of Sales
Sonesta Select Tempe
05.2025 - Current
Dual Director of Sales
Pacific Pearl Hotels-Hilton
03.2023 - 04.2025
Sales Manager
O'Reilly Hospitality-Choice
07.2022 - 06.2023
Regional Sales Manager
Highgate Hospitality
01.2022 - 05.2023
Director of Sales
Multiple Branded Hotels
01.2013 - 05.2020
Bachelor of Science -
Bachelor of Arts - Double Major Psychology & Education
Adams State University