Kristen Johnson
West Des Moines,IA
Summary
Salesforce Business Analyst with 5 years of experience delivering cost-effective, high-performance technology solutions to meet shifting organizational demands. Astute technology-business professional with a proven track record of managing multiple complex projects successfully under budget and on time. Analytics and reporting expertise providing insights for sales and marketing to use a data-driven philosophy. Strong knowledge of the software development life-cycle, from requirements and design to testing, deployment, and training.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior IT Systems Analyst
LCS
Des Moines, IA
02.2022 - 02.2024
- Established efficient cross-functional collaborations with teams including Marketing, Business Development, LCS Development, and CPS to successfully manage multiple projects concurrently, streamline communication, and meet strict deadlines and budgets.
- Developed stakeholder roles, responsibilities, and standard operating procedures to drive project initiatives, prioritize enhancements, and create strategic plans.
- Supervise the global infrastructure of Salesforce, including two organizations, over 130 communities, 4 company divisions, and a user base of over 1000.
- Led the successful deployment of a new in-house tool for email marketing and automation by spearheading the implementation, configuration, and training of Salesforce Account Engagement and Engage across the organization.
- Gathered and analyzed requirements from stakeholders and translated into functional specifications, while providing technical documentation, and level of effort estimates for clients.
- Coordinated with developers on coding best practices and standards while ensuring that all development is performed in accordance with established guidelines.
- Identify and mitigate issues and risks that could negatively impact project timelines or deliverables.
- Successfully negotiated contracts with vendors for software purchases and services rendered. Evaluated potential system additions and upgrades through cost-benefit analysis to support purchase decisions.
IT Systems Analyst
LCS
Des Moines, IA
01.2018 - 01.2022
- Demonstrated expertise in coordinating with senior leaders and management to ensure successful planning and execution of high-quality projects, highlighting strong communication and relationship management abilities.
- Managed projects to build and configure Salesforce for three companies, including data migration from Dynamics and overseeing training, implementation, and rollout.
- Saved more than $10,000 through the internal development and configuration of Salesforce, eliminating the need for external vendor assistance.
- Achieved 75% increase in user adoption through successful migration of users from Dynamics 365 to Salesforce.
- Instrumental in driving a 5% boost in sales and generating a substantial number of new leads through the successful execution of the Salesforce Account Engagement and Engage project.
- Oversaw the global infrastructure of Dynamics 365 and Salesforce, including the administration of workflows, security, profiles, page layouts, sales paths, record types, flow builder, dashboards, and custom objects.
- Boosted user adoption by 50% via data migration and implementation from 8 distinct CRM systems, reaching a total of over 800 users.
- Supervised impact analysis, sandbox testing, and implementation for Dynamics 365 and Salesforce releases.
- Developed user stories, process flows, and documents to aid the design of Salesforce and Dynamics 365 solutions.
- Deliver technical and end-user training to internal administrators, power users, executive teams, sales teams, customer service representatives, and marketing teams.
Marketing Systems Analyst
LCS
Des Moines, IA
01.2016 - 01.2018
- Effectively communicated project scope, scheduled, and budgeted with all internal and external stakeholders.
- Identified project needs to recommend the most effective project scope based on individual project budget.
- Provided program and project status reports to upper management.
- Led data migrations, community CRM system implementations, and training.
- Tested upgrades, fixed bugs, and enhancements to the Marketing and Sales Systems.
- Responsible for logging, testing, prioritizing, and monitoring defects in the CRM system.
- Supervised report design, data verification, and front-end testing.
Market Research & Systems Coordinator
LCS
Des Moines, IA
03.2014 - 12.2015
- Provided administration of CRM database including user setup, profiles, and customization of fields.
- Delivered customer service and end user support for the Marketing and Sales Systems.
- Created and updated Marketing and Sales user guides, system documentation, and policy procedures.
- Designed system workflow for sales path in CRM System.
- Conducted front-end testing of CRM software.
- Coordinated various surveys and questionnaires, including monthly surveys to buyers and non-buyers.
- Prepared demographic reports and other supporting materials for research reports and presentations
Education
Bachelor of Science (B.S.) - Marketing and Psychology
Iowa State University
05-2013
Skills
- Continuous Improvement
- Project Management
- Change Management
- Strategic Planning
- Customer Relationship Management
- Analytical Skills
- Problem-solving abilities
- Requirements Gathering
- Relationship Building
- Business Process Improvement
- Effective Communication
- Attention to Detail
Certification
- Salesforce Certified Administrator (SCA)
Technical Skills
- Salesforce Platform Experience: Sales Cloud | Marketing Cloud Account Engagement | CRM Analytics | Inbox
- Salesforce AppExchange Experience: Duplicate Check | Rollup Helper
- Application Experience: MSFT Office Suite | Atlassian Jira & Confluence | Copado | MS Dynamics 365
Community & Professional Development
- United Way, Committee Member (2016-2018)
- LCS, Emerging Leaders Program (2022-2023)
- LCS, Leadership Summit Education Committee (2022-2023)
Timeline
Senior IT Systems Analyst
LCS
02.2022 - 02.2024
IT Systems Analyst
LCS
01.2018 - 01.2022
Marketing Systems Analyst
LCS
01.2016 - 01.2018
Market Research & Systems Coordinator
LCS
03.2014 - 12.2015
Bachelor of Science (B.S.) - Marketing and Psychology
Iowa State University
- Salesforce Certified Administrator (SCA)
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