KRISTEN KUKAN
Scotia,NY
Summary
Strategic media planner with 9+ years of experience in advertising, client relations, and leadership. Skilled at managing multimillion-dollar campaigns, optimizing cross-platform strategies, and mentoring teams. Recognized for delivering data-driven results and building strong partnerships. Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
2016
2016
years of professional experience
Work History
Sr. Account Planner
Spectrum Reach
2016 - 2026
- Manage $10M+ in annual advertising across 12 DMAs, designing cross-platform campaigns (cable, digital, addressable, programmatic).
- Develop campaigns up to $300K, optimized by KPIs such as SEO, CTR, CPM, and GRPs.
- Lead political advertising for Albany markets, ensuring compliant bipartisan campaigns.
- Mentor junior planners and deliver post-campaign performance insights.
- Partner with Account Executives, Sales Managers, and clients to translate marketing objectives into data-driven advertising schedules and campaigns that exceed expectations and drive revenue.
- Collaborated with cross-functional teams to enhance client service delivery and satisfaction.
- Created detailed reports on campaign performance, providing actionable recommendations for optimization.
- Developed strong relationships with clients, fostering trust and long-term business partnerships.
Administrative Support
Doctors Esposito & Ginsburg – Internal Medicine/Endocrinology
01.2015 - 01.2016
- Provide office, scheduling, and patient support to streamline daily operations.
Site Director & Childcare Leadership Roles
YMCA - Albany Branch
01.2010 - 01.2015
- Directed early childhood and after-school programs, ensuring curriculum quality, safety, and compliance.
- Supervised and trained staff, fostering professional growth and program excellence.
Education
Child Development Associate -
SUNY Cobleskill
01-2009
Skills
- Media Planning & Buying
- Campaign Optimization
- Client Relations
- Market Research (Prime Lingo, ComScore)
- Budget Oversight
- Political Advertising Compliance
- Team Leadership
- Reporting & Analytics
- Target audience identification
- Salesforce
Timeline
Administrative Support
Doctors Esposito & Ginsburg – Internal Medicine/Endocrinology
01.2015 - 01.2016
Site Director & Childcare Leadership Roles
YMCA - Albany Branch
01.2010 - 01.2015
Sr. Account Planner
Spectrum Reach
2016 - 2026
Child Development Associate -
SUNY Cobleskill