Kristen D. Loose
Lafayette,CO
Summary
Program leader with 8+ years delivering complex, cross-functional programs across tech, marketing, and operations. PMP, CSM, and SAFe 6 certified. Known for translating between IT, marketing, and executive teams to cut friction and ship work. Track record of turning process gaps into efficiency gains through data and a people-first approach.
Overview
13
13
years of professional experience
3
3
Certifications
Work History
Senior Technical Program Manager
Vail Resorts
Broomfield, CO
07.2022 - Current
- Identified SDLC inefficiencies and led a full process overhaul, resulting in a sustained 2x increase in sprint velocity and measurable gains in team throughput and morale
- Chosen by senior leadership to co-architect a Waterfall-to-SAFe PMO transformation, building hybrid Scrum/Kanban workflows, leading Steering Committees, and coaching teams through change — resulting in measurable gains in capacity and committed work delivery
- Lead two Scrum teams, direct reports, and external vendors to deliver 20+ complex cross-functional programs annually on time and on budget, managing up to $8M across portfolios, with AI automations integrated throughout to drive efficiency
- Partner with 40+ stakeholders across IT, marketing, data science, InfoSec, infrastructure, and resort operations to define scope, sequence dependencies, and allocate resources against enterprise KPIs and capital programs
- Own end-to-end planning and execution across the enterprise mobile app, web platforms (Sitecore), MarTech stack (Amperity, Adobe, Snaplogic, Mailgun, Transcend), on-mountain hardware, and data platforms (Snowflake) to drive revenue growth and operational efficiency
- Run PI planning, standups, retros, demos, refinement, and sprint planning to keep teams aligned, transparent, and moving
- Continuously improve capacity management, resource allocation, release governance, and P1/rollback processes to cut delivery bottlenecks and strengthen stakeholder confidence
Senior Manager Enterprise Testing
Vail Resorts
Broomfield, CO
04.2021 - 07.2022
- Led direct reports and external vendor (APT) on formal statistical testing programs across marketing campaigns, data science models, and the enterprise mobile app and websites — delivering up to $1M in incremental ROI per project
- Partnered with senior leadership and cross-functional stakeholders to maintain quality, budget, and schedule adherence across programs aligned to enterprise strategy and GTM timelines
- Introduced Agile, Kanban, Jira, and Confluence to the team, scaling delivery capacity from 12 to 40+ projects annually
- Built and tracked program KPIs reported through Steering Committees, giving executive leadership real-time visibility and a foundation for continuous improvement
Digital Product Manager
LegalShield
09.2019 - 04.2021
- Owned strategic roadmaps for three digital subscription products, connecting product decisions directly to marketing strategy and executive priorities
- Defined OKRs and KPIs for each product and built Google Analytics dashboards to track portfolio health and conversion trends
- Partnered with senior leadership and marketing to test and ship feature enhancements that drove a 120 bps conversion rate lift in six months
- Served as Scrum Master for engineering and QA, running Agile ceremonies and managing delivery through Jira and Confluence
- Co-led a Snowflake-Tableau data ingest project that unlocked the analysis powering the team's A/B testing strategy
- Managed $1M in annual product budgets and maintained strategic roadmaps using Excel and Smartsheet
Digital Content Manager
CorePower Yoga
Denver, CO
06.2018 - 06.2019
- Hired directly by VP and executive team to build CorePower's first SVOD product from the ground up — leading vendor selection (Vimeo), sales forecasting, budgeting, scheduling, KPI development, and performance reporting
- Partnered with IT to design, develop, and launch a dedicated mobile app and website to support the new digital vertical
- Built the long-term video content roadmap and executed production shoots to hit content goals on time and on budget
- Analyzed user behavior, campaign performance, and LTV data, presenting findings directly to the CEO and investors weekly
- Managed $2M in annual budgets and quarterly release schedules using Excel
Associate Marketing Manager
Gaia, Inc.
Louisville, CO
10.2017 - 06.2018
- Ran digital marketing campaigns across email and paid media for three SVOD products using Agile, Kanban, Trello, SQL, and Optimove
- Aligned cross-functional marketing efforts to company strategy and launched the brand's first international campaign, hitting acquisition targets within three months
- Built and executed formal A/B test roadmaps and presented findings to senior leadership, driving meaningful lifts in LTV and subscription renewal rates
Community Relations Representative
Gaia, Inc.
Louisville, CO
02.2016 - 10.2017
- Supported 300K+ Subscription Video On Demand (SVOD) customers across various digital platforms, maintaining a 98% satisfaction rating
- Doubled throughput in 3 months and trained peers to replicate success
- Introduced Agile events (Standups, Retros) to improve team efficiency
Business Analyst
JC Penney, ECommerce
Dallas, TX
08.2014 - 10.2015
- Created buying plans and financial models for thousands of eCommerce SKUs
- Analyzed eCommerce data to identify trends and execute against plans that drove profitability, contributing to the division being the company’s top performer
- Collaborated cross-functionally across marketing, IT, international vendors, and supply chain to align inventory with digital experience
Territory Sales Manager
Altria
Gainesville, FL
05.2013 - 08.2014
- Led territory strategy and drove market share growth for 125+ retail locations, using data-driven insights to optimize pricing, merchandising, and inventory
- Consistently ranked among top sales managers statewide for exceeding new product distribution targets
Education
Bachelor of Science - Business Administration
University of Florida
Gainesville, FL2013
Skills
Methodologies & Frameworks: SAFe 6 Scrum Kanban Waterfall PI Planning Scaled Agile SDLC
Tools & Platforms: Jira Confluence Miro Smartsheet Adobe Sitecore Snowflake Amperity Snaplogic Mailgun Transcend Optimove Vimeo APT Google Analytics Tableau MS Office
Certification
- Project Management Professional (PMP), Project Management Institute (PMI)
- Certified Scrum Master (CSM), Scrum Alliance
- SAFe 6 Agile Leader, Scaled Agile
Timeline
Senior Technical Program Manager
Vail Resorts
07.2022 - Current
Senior Manager Enterprise Testing
Vail Resorts
04.2021 - 07.2022
Digital Product Manager
LegalShield
09.2019 - 04.2021
Digital Content Manager
CorePower Yoga
06.2018 - 06.2019
Associate Marketing Manager
Gaia, Inc.
10.2017 - 06.2018
Community Relations Representative
Gaia, Inc.
02.2016 - 10.2017
Business Analyst
JC Penney, ECommerce
08.2014 - 10.2015
Territory Sales Manager
Altria
05.2013 - 08.2014
Bachelor of Science - Business Administration
University of Florida