Kristen M. Lare

Dynamic and results-driven communications strategist with a proven track record of leading high-impact communications, marketing, and brand management efforts in higher education industry. Expertise in crafting compelling narratives that drive audience engagement and implementing digital and AI-driven strategies. Passionate about leveraging emerging technologies to elevate brand presence and enhance organizational influence.

• Project Management Certification
• Health, Nutrition, and Weight Management ISSA Certifications
• Regular attendee of CASE, AVMA (AVAP), and AMA conferences—most recent webinar, 02/12/25, 'AMA Authenticity in an AI-Driven World: How to Stand Out Without Selling Out.'

• Built and directed communication/marketing teams for two colleges, introducing structured workflows, and digital-first strategies.
• Established and grew social media channels, achieving top engagement among peer institutions and multiple audiences from current students and alumni to clients and external stakeholders.
• Implemented data-driven content strategy approaches, improving audience reach and engagement.
• Led full rebranding campaigns for two colleges, including website launches and marketing strategy overhauls based on research.
• Transitioned college from print to mainly digital communications to, increase audience engagement and understanding.
• Introduced HTML email communications and marketing as a significant communication tool for various audiences at two colleges.
• Migrated websites from an internally managed HTML system to a content management system at two colleges.
• Leveraged AI tools for unit efficiency, SEO modification, recruitment efforts, and project management.
• Led cross-department/college collaborations to align messaging with institutional goals.
• Introduced new client experience improvements, including SMS-driven feedback systems.
• Developed and launched two podcasts in 2025, highlighting career paths in veterinary medicine.
• Developed a blog and multiple e-newsletters for various audiences to promote college success stories and propel important research initiatives to social media channels.
• Produced high-quality video content to enhance branding, college storytelling, and audience engagement
• Developed and managed two college strategic plans.
• Managed public relations and crisis communications efforts.
• Created and implemented job-ticket and archival systems for efficient communications project tracking.
• Played a pivotal role in elevating U.S. News & World Report ranking from 140s to Top 100 (Law School).