Jasmyn Broadnax
Southfield,MI
Summary
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
7
7
years of professional experience
Work History
Director of Communications & Marketing
Alexander Youth Network
11.2022 - Current
- Identified new market opportunities, increasing potential revenue streams by 15% through in-depth industry research and analysis.
- Improved campaign ROI by 20% using advanced analytics to evaluate performance and optimize future strategies.
- Mentored junior team members, enhancing their skills in marketing and communications best practices.
- Directed cross-functional teams to execute integrated campaigns, boosting brand recognition by 25%.
- Increased audience engagement by 30% through compelling content across multiple channels.
Public Relations Director
Light of Hope
09.2017 - 11.2022
- Led public relations campaigns that boosted event participation and donations by 35%
- Crafted press releases and feature stories, securing placements in regional media outlets and building media relationships
- Collaborated with leadership to develop impactful speeches for events and donor engagements
- Spearheaded thought leadership initiatives, positioning clients as experts in their respective industries.
Education
B.S. - Media Communications
Full Sail University
Winter Park, FL11.2023
Skills
- Strategic Communications Planning
- Crisis Communication
- Content Creation (Canva, Adobe Suites)
- Attention to detail
- Storytelling
- Team Leadership
- Stakeholder & Community Engagement
- Budget Management
- Microsoft Office Suites
- Diversity, Equity, and Inclusion Advocacy
Affiliations
- PRSA (Public Relations Society of America)
Timeline
Director of Communications & Marketing
Alexander Youth Network
11.2022 - Current
Public Relations Director
Light of Hope
09.2017 - 11.2022
B.S. - Media Communications
Full Sail University
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