Kristen Staley
Chesapeake,VA
Summary
Hardworking reliable marketing & advertising professional with strong knowledge in digital media. I wish to apply my vast range of experience to a career within a digital media marketing solution driven company to help it thrive & surpass it's goals.
Overview
19
19
years of professional experience
Work History
Media Consultant
Cox Media
Chesapeake, VA
06.2017 - 03.2024
- Consultative Media Sales Consultant who consulted directly with business owners, marketing directors and managers, as well as advertising agencies to sell, execute, and manage successful custom multimedia marketing solutions.
- Expertise in creating custom audience digital video, OTT/ streaming, display, audio, email marketing, and social media campaigns.
- Proficient at pitching and building SEM proposals.
- Very knowledgeable and have the skill set to sell and create campaigns through MadHive, Google DV360, Amazon, Simplifi, and Adobe digital vendors.
- Assist with brand messaging concepts for clients as well as coordinated with creative teams in designing visuals that support the campaign goals.
- Expertise in building multi-network traditional television schedules with Strata software.
- Managed budgeting processes for each client's advertising campaigns.
- Drafted proposals outlining solutions that meet specific client needs while staying within budget constraints that were visually appealing using PowerPoint.
- Prepared reports detailing progress made against objectives set out at the start of a campaign and regularly had monthly and quarterly recaps with digital campaign clients.
- Proficient in the use of Admall and Scarborough Data Research tools to assist with market research and strategy in solution creation.
- Experienced in utilizing Media Monitors and Vivvix to assist with prospecting for new business and keeping an eye on what existing clients are spending in the market.
- Worked closely with team members to ensure successful execution of all projects.
- Educated clients on best practices related to their marketing efforts across multiple channels.
Salon Owner/Operator
Glow Salon & Spa
Chesapeake, VA
06.2011 - 04.2017
- Managed staff by recruiting, training and coaching employees.
- Created marketing strategies to increase clientele and expand the business.
- Promoted special offers through social media platforms to attract new customers.
Account Sales Executive
Coastal Training Technologies
Virginia Beach, VA
11.2004 - 05.2009
- Consultative Sales Consultant who consistently performed in the top 10% of sales force
- Won Circle of Excellence Award in 2005 for Achievement of 140% of my Annual Sales Goal
- Consulted with corporate business directors to provide flexible training solutions to accomplish their training goals & help safety professionals stay in compliance with OSHA
- Strategically sold new business while managing and growing existing accounts
- Coordinated and worked as a team with account executives in the interactive computer based training department to present presentations, solutions, and close long term contracts
- Traveled to set up and attend trade shows across the United States where I would promote Coastal Training Technologies Safety Division and represent the company to many health and safety professionals.
Education
Licensed & Certified Cosmetologist -
Rudy & Kelly Academy
Bachelor of Arts Degree in Broadcasting - Video Production
Western Kentucky University
Bowling Green, KYInternship- Promotions Dept.
WAVY TV 10-NBC/ Fox 43
PortsmouthSkills
- Polished Communicator
- Team Collaboration
- Multi-Media Campaign Development & Management
- Paid Digital Media Marketing Expertise
- Social Media Strategy including YouTube
- OTT & Digital Video Expertise
- Creative Eye with Video Production Background
- PowerPoint, Excel, Outlook Proficient
- Oracle Sales Cloud CRM
- Strata Traditional TV Schedule Building
References
References available upon request.
Timeline
Media Consultant
Cox Media
06.2017 - 03.2024
Salon Owner/Operator
Glow Salon & Spa
06.2011 - 04.2017
Account Sales Executive
Coastal Training Technologies
11.2004 - 05.2009
Licensed & Certified Cosmetologist -
Rudy & Kelly Academy
Bachelor of Arts Degree in Broadcasting - Video Production
Western Kentucky University
Internship- Promotions Dept.
WAVY TV 10-NBC/ Fox 43
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