Kristen Swinehart
Stow
Summary
Experienced with leading national sales teams to achieve business targets and market expansion. Utilizes strategic planning and client engagement to drive revenue growth. Track record of fostering team collaboration and navigating industry shifts effectively.
Overview
12
12
years of professional experience
Work History
General Manager, Strategic Retailers
The Goodyear Tire & Rubber Co.
11.2024 - Current
- Leader of the strategic retailers sales team which manages the relationship between Goodyear and several national automotive retailers with a combined total of 4,000+ retail locations and +$7B in sales
- Collaborate on joint business plans at an executive level with agreed-upon KPIs as well as the product screen through careful Category Management deliberation
General Manager, National Sales Team
The Goodyear Tire & Rubber Co.
07.2023 - 11.2024
- Leader of four sales teams across the US, comprised of over 80 associates, providing the vision and strategy for effective methodologies to serve our customer base
- Part of the leadership team for the entirety of the consumer sales business within an impactful manufacturer
- Responsible for strong execution of sales and overall business objectives, for hiring and training new talent in the organization, and for properly managing the growth and development of my department’s associates
Customer Development Manager
The Goodyear Tire & Rubber Co.
04.2020 - 07.2023
- Manage the entire relationship between Goodyear and a major automotive retailer with over 1,400 locations nationwide and +$1B in sales, including cross-functional partnership internally and externally on product assortment, transportation, distributor relationships, promotional plans, training, and retail strategy
- Responsible for negotiating all pricing and sales programs, including performing all internal analysis to secure margin targets while continuing to gain share in the marketplace
- Units +2% YoY / Margin +8% YoY / Share of Account +3% YoY
- Special Project: Change Manager, Cooper Integration, May 2022 – March 2023
- Handling all aspects of change in the North America PBU for the whole of the Cooper Tire & Rubber Co
- Integration efforts
- Planned and executed a week-long sales conference for 280 associates with the goal of networking and training
- Accountable to managing all customer-facing communications regarding process changes due to integration (i.e., product code changes, tire label adjustments, new customer numbers, etc.)
Senior Manager, Business Insights
The Goodyear Tire & Rubber Co.
08.2020 - 04.2020
- Managed the Business Insights organization, leading a team of seven individuals providing operational support and insight generation to multiple channels within the consumer and commercial business units
- Provided the leadership vision for the Location Intelligence project, involving the standardization of addresses for the entirety of the US Customer Master, and collaborating with sales leadership to provide lead and mapping capabilities to the field organization
Senior Business Insights Lead
The Goodyear Tire & Rubber Co.
10.2018 - 08.2020
Business Insights Analyst
The Goodyear Tire & Rubber Co.
07.2017 - 10.2018
Business Insights Specialist
The Goodyear Tire & Rubber Co.
02.2016 - 07.2017
Wholesale Development Specialist
The Goodyear Tire & Rubber Co.
12.2014 - 02.2016
Retail Development Specialist
The Goodyear Tire & Rubber Co.
07.2012 - 12.2014
Education
Master of Business Administration - Strategic Management Major
Tiffin University
Tiffin, Ohio05.2017
Foundations of Coaching Certificate -
Case Western Reserve University
Cleveland, Ohio02.2024
Managing your Energy -
Case Western Reserve University
Cleveland, Ohio11.2023
Communicating with Impact -
Case Western Reserve University
Cleveland, Ohio05.2021
Professional Development, Change Leadership -
Case Western Reserve University
Cleveland, Ohio10.2019
Bachelor of Science - Marketing Major
Bowling Green State University
Bowling Green, Ohio05.2009
Skills
- Problem resolution
- Leadership and team building
- Sales strategies
- Client relationship management
- Relationship building
- SAP
- Cognos
- CRM
- Tableau
Activities
- CrossFit Level 1 Trainer
- RYT-200 Level Yoga Instructor
- Certified Reiki, Breathwork, and Sound Therapy Practitioner
Timeline
General Manager, Strategic Retailers
The Goodyear Tire & Rubber Co.
11.2024 - Current
General Manager, National Sales Team
The Goodyear Tire & Rubber Co.
07.2023 - 11.2024
Senior Manager, Business Insights
The Goodyear Tire & Rubber Co.
08.2020 - 04.2020
Customer Development Manager
The Goodyear Tire & Rubber Co.
04.2020 - 07.2023
Senior Business Insights Lead
The Goodyear Tire & Rubber Co.
10.2018 - 08.2020
Business Insights Analyst
The Goodyear Tire & Rubber Co.
07.2017 - 10.2018
Business Insights Specialist
The Goodyear Tire & Rubber Co.
02.2016 - 07.2017
Wholesale Development Specialist
The Goodyear Tire & Rubber Co.
12.2014 - 02.2016
Retail Development Specialist
The Goodyear Tire & Rubber Co.
07.2012 - 12.2014
Foundations of Coaching Certificate -
Case Western Reserve University
Managing your Energy -
Case Western Reserve University
Communicating with Impact -
Case Western Reserve University
Professional Development, Change Leadership -
Case Western Reserve University
Bachelor of Science - Marketing Major
Bowling Green State University
Master of Business Administration - Strategic Management Major
Tiffin University
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