Hi, I’m
Kristi Segall
Phoenix,AZ
Summary
To secure the position of Advertising or Marketing Director in a vibrant organization where my knowledge and leadership skills can be fully utilized to drive business growth and exceed campaign targets.
PROFESSIONAL BACKGROUND
An accomplished Group Director with over 16 years of industry experience; currently working with over 25 unique clients on innovative multi-million dollar campaigns. Well-versed in project/account management across multiple divisions throughout the agency- have developed many strong, long-term client relationships.
Overview
17
years of professional experience
Work History
RIESTER AdvertisingPhoenix, AZ
Group Director
01.2011 - Current
Job overview
- Direct day-to-day client liaison for all lead gen-driven agency accounts (+25 current accounts)
- Leader in the development of integrated marketing plans ($8M+)
- Encompass traditional and digital media planning, website development, content strategy, broadcast/production, public relations and social media outreach
- Prepare/process project estimates and timelines, purchase orders, monthly billing and invoices for all clients
- Fiscal year and strategic planning initiatives include quantitative and qualitative research
- Manage internal team members including project management, media, digital, creative and content producers
- Supervise all monthly and weekly analytics reporting for various campaigns (media, website, CRM, social and digital KPIs) including data analysis, recommendations and optimizations
- Proud to develop meaningful relationships with clients and understand their business, industry and competition while leveraging that knowledge to help drive successful campaigns
Rubin Postaer & AssociatesSanta Monica, CA
Account Executive
01.2008 - 01.2011
Job overview
- Successfully managed creative projects for all digital media
- Assisted with website content updates for client’s CRM systems
- Managed all social media tracking and performance reporting for clients
- Responsible for ensuring all creative was delivered accurately and on time
- Closely worked with clients to define project scope including strategy and functional design/content requirements
- Worked with all internal departments to ensure that each project was executed on time and within budget
- Compiled monthly online advertising reports for Mandalay Bay display campaigns
- Worked with the Media department to negotiate, purchase and create annual media plans/quarterly optimizations for all clients
Dailey & AssociatesSanta Monica, CA
Interactive Project Coordinator/Junior PM
01.2007 - 01.2008
Job overview
- Coordinated tasks with all Project Managers and Account Supervisors
- Project Managed email campaigns and website designs
- Maintained all billing and finance for the Interactive Department
- Processed all Expense Reporting for the digital department
- Created project scopes, creative briefs and SOW’s for online projects
- SEO Reporting for online banner/microsite activity including CTR and Impressions
David & GoliathEl Segundo, CA
Account Executive
01.2011
Job overview
- Led all day-to-day interactive advertising for clients and was responsible for coordinating all digital marketing initiatives
- Developed creative briefs and worked with the creative team to implement an online strategy
- Managed all digital projects for clients that included: websites, microsites/landing pages, banner campaigns, rich media campaigns and email campaigns
- Responsible for all budgets/production plans related to digital
- Facilitated daily communication with the Media team on placement delivery and optimization
- Developed and managed a monthly analytics performance reporting: display, website, paid search and social media
Education
Arizona State University
Bachelor of Interdisciplinary Studies from Business/Marketing & Communication
05.2006
Skills
- Directing integrative marketing campaigns, planning and development
- Fiscal year budget planning and management for multi-million dollar clients
- Monthly billing and invoicing with financial reporting
- Team building & staff management
- Client relationship management
- Efficient in project management tools including: Teamwork, Asana, Aqua/Advantage, Basecamp, & Workfront
- MacOS, Windows & Microsoft Office
Timeline
Group Director
RIESTER Advertising
01.2011 - Current
Account Executive
David & Goliath
01.2011
Account Executive
Rubin Postaer & Associates
01.2008 - 01.2011
Interactive Project Coordinator/Junior PM
Dailey & Associates
01.2007 - 01.2008
Arizona State University
Bachelor of Interdisciplinary Studies from Business/Marketing & Communication