Kristi Zobrist
Morton,IL
Summary
Dynamic marketing leader with 10+ years of experience driving multimillion-dollar revenue through strategic marketing, evergreen funnel management, and paid advertising optimization. Proven success in scaling campaigns, reducing lead costs, and maximizing ROI for brands like SBZ and Adore Bridal. Skilled in leading teams, developing brand strategies, and leveraging data to boost conversions. Passionate about mentoring entrepreneurs, having coached 500+ business owners in marketing and social media. Excels in fast-paced environments, optimizing systems and delivering creative, results-driven solutions.
Overview
12
12
years of professional experience
Work History
Senior Marketing Director & Sales Director
Sue B. Zimmerman Enterprises, LLC (@theinstagramexpert)
01.2019 - Current
Sue B. Zimmerman Enterprises teaches small business owners like you how to market and sell with confidence on Instagram.
- Led marketing and sales strategy for a flagship program, driving $4M+ in revenue by promoting high-ticket coaching programs and optimizing conversion rates.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Optimized digital marketing efforts for increased online presence and customer engagement.
Launch Manager
Sparkle Society
01.2018 - 01.2021
Sparkle Society taught photographers and creative entrepreneurs how to use social media to get more customers.
- Provided strategic consulting on product launches and marketing strategies, optimizing funnels to drive growth.
Marketing Director & Sales Director
Adore Bridal & Adore Your Business
01.2017 - 01.2020
Adore Bridal & Specialty: Boutique Bridal Store
Adore your Business: Teaching Bridal Store owners how to run profitable Boutique Bridal Stores.
- Revitalized Adore Bridal by strategically reducing sales by 20%., resulting in a 16% net profit increase within a year.
Founder & Entrepreneur
Kristi Lee Photography
01.2013 - 01.2020
- Managed all aspects of a successful photography business, overseeing marketing, client relations, and operations.
Education
Bachelor of Science in Marketing & Photography - Marketing & Photography
Bradley University
Peoria, IL12.2007
Skills
- Strategic Marketing, Business Planning & B2C Strategy, Digital Marketing, Strategic Planning
- Paid Advertising, ROAS Optimization & Campaign Strategy (Facebook, Instagram, etc)
- Social Media Marketing, Content Development & Evergreen Funnel Management
- Customer Segmentation & Marketing Campaign Development
- Creative Direction & Innovative Content Creation
- Data Analysis, Marketing Analytics & Budget Allocation
- Project & Team Leadership
- CRM, Marketing Automation & Analytics (Ontraport, MailChimp, ManyChat, MobileMonkey, Zapier, Google Analytics, Hotjar)
- Strategic Decision-Making, Collaboration & Networking
- Social Media Marketing & Advertising Tools (Facebook Ads Manager, Meta, Instagram, TikTok, etc)
- Adobe Creative Suite (Photoshop, Lightroom, InDesign, Illustrator)
- Project Management & Collaboration Tools (Airtable, ClickUp, Trello, Planoly, Searchie, Loom)
- Web & Webinar Platforms (WordPress, Kapwing, Zoom, GoToWebinar, StealthWebinar)
Accomplishments
- Achieved SBZ PRO's best sales month in 13 months through innovative sales strategies.
- Drove multiple six-figure revenues for SBZ's webinars with efficient lead costs.
- Launched and scaled Adore Your Business to six-figure revenue by year two.
- Led marketing and sales strategy for a flagship program, generating over $4 million in revenue.
- Coached and mentored 500+ students in marketing and social media, empowering them to grow their businesses and personal brands.
Timeline
Senior Marketing Director & Sales Director
Sue B. Zimmerman Enterprises, LLC (@theinstagramexpert)
01.2019 - Current
Launch Manager
Sparkle Society
01.2018 - 01.2021
Marketing Director & Sales Director
Adore Bridal & Adore Your Business
01.2017 - 01.2020
Founder & Entrepreneur
Kristi Lee Photography
01.2013 - 01.2020
Bachelor of Science in Marketing & Photography - Marketing & Photography
Bradley University
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