Kristiana Bochnakova
Buffalo,New York
Summary
Over 6 years of experience as a results-driven marketing and sales professional. Exceptional skills in cross-functional collaboration, project, and people management. Proven track record of growing volume and distribution with an established beverage brand through sales initiatives and marketing campaigns.
Overview
9
9
years of professional experience
Work History
Brand Marketing Sales Specalist
Red Bull North America
Buffalo , NY
11.2018 - 08.2022
- Manage and create a localized plan to increase product trial and brand relevance in Upstate NY
- Recruit, hire, train, manage, develop, and empower a diverse marketing & sales team
- Led regional launch of part-time sales team by delivering sales coaching to a team of 30 working collaboratively with sales and distribution to develop route-to-market workflows
- Oversee sampling and collegiate marketing and sales led by 15 Student Marketeers across 300 miles and 6 cities
- Successfully managed resources and maximized efficiency to achieve the 2019 product goal of 140,417 vs. 2018 product actual of 60,652. (+ 79,765)
- Achieved Key Performance Indicators in 2019-2021 based on the national strategy and East Business Unit goals
- Increased volume growth in the On Premise channel by securing availability and visibility in Buffalo, Rochester, and Syracuse market
- Worked along side distributor partners to increase POS, promotions, and product visibility in on-prem accounts
- Utilized market analytics to identify distribution gaps and opportunities for on premise accounts to increase SKU selection and distribution
- Localize and execute national 360 campaign, incorporating sales, distribution and marketing verticals to drive consumer experience.
Senior Admissions Representative
Bryant & Stratton College
Orchard Park , NY
06.2015 - 10.2018
- Recruited prospective students by making outbound sales calls to set appointments for college enrollment
- Trained and led a team of 5 to achieve recruitment goals in 2017
- Met individual term and annual goals of approximately 75-125 students per year
- Managed the full cycle campus recruiting process; interview, counsel and enroll qualified students
- Presented at high schools, job fairs, college fairs, and off-site locations to increase program enrollment
- Actively involved in recruitment goal setting and semester enrollment strategy development
- Created and managed local social media to increase marketing efforts and increase enrollment
Field Marketing Representative
Red Bull North America
Buffalo , NY
12.2013 - 05.2015
- Collaborated with the Field Marketing Specialist to increase Red Bull distribution
- Achieved the 2014 sampling goal of 187,479 cans of product
- Recruited 2 Wings Team Members from Top Tier Universities
- Co-directed 650 marketing presentations (missions) and events alongside a team of 10 Wings Team Members
- Analyzed consumer profiles and targeted various populations based on different product attributes
- Secured new consumers by exhibiting product and brand expertise
- Consistently supported on and off premise accounts to ensure desirable
product placement and drive incremental sales
Production Intern
WIVB/WNLO
08.2014 - 01.2015
- Assisted the producer with production of a morning show featuring topics such as community development, local events, local personalities and sports
- Prepared and host on-air show
- Managed social media handles to increase local viewership
Education
Bachelor of Arts - Communications
State University of New York College
Buffalo, NY 05.2015
Skills
- Relationship building and networking
- Leader in sales presentation & product education
- Self-starter with proven track record of marketing and sales success
- Works well independently and with group collaboration
- Event coordination and organization
- Strong organization & planning routine
Timeline
Brand Marketing Sales Specalist
Red Bull North America
11.2018 - 08.2022
Senior Admissions Representative
Bryant & Stratton College
06.2015 - 10.2018
Production Intern
WIVB/WNLO
08.2014 - 01.2015
Field Marketing Representative
Red Bull North America
12.2013 - 05.2015
Bachelor of Arts - Communications
State University of New York College
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