Kristin Escamilla

Progressive management roles since 2017 at BMC

• Drive global demand generation strategy and program execution for BMC’s mainframe business, aligning marketing efforts with objectives for pipeline revenue growth and account expansion.
• Create and enhance scalable campaign orchestration workflows utilizing AI-driven demand trends, intent data, buyer signals, account scoring, and engagement insights to expedite pipeline progression and strengthen sales alignment.
• Engage cross-functionally with sales, integrated marketing operations, and analytics teams to develop comprehensive full-funnel strategies tailored to buyer group engagement and the complete customer journey.
• Lead strategic planning and implementation of North America field marketing events, webinars, executive programs, and integrated campaigns to elevate account engagement and stimulate pipeline creation.

• Provide support to the Virtual School Department clients, by assisting with program implementation, program policies and procedures, registration, course enrollment and technical support when needed.
• Train students and teachers on the overall use of the Learning Management System (LMS) and program policies and procedures, along with continued technical support.
• Collaborate with high schools, middle schools and central office departments to ensure that online courseware needs are supported, and programs are in compliance.
• Maintain departmental website, flyers, brochures, and other creative/promotional documents.
• Work closely with the supervisor in developing and maintaining the department budget. Utilize PeopleSoft and SAP for various reporting activities, requisitions, or work orders.

• Manage special events and catering functions for high-end clientele and businesses, including pre, during and post event logistics.
• Oversee service staff at events to ensure quality service and guest accommodations are met; train team on service techniques, culinary presentation and event procedures.
• Assisted in all areas of administrative work including data entry, receptionist duties, file organization, and staff and event calendar scheduling.

• Plan, direct and coordinate all retailer advertising activities and projects in conjunction with the VP of Sales for both the Laura Mercier and RéVive brands; monitor flow of approval; write, review and evaluate advertising proofs for brand consistency, ensure product deliverables are received for photo shoots in a timely manner; oversee advertising archives.
• Track all global event revenues and capture key information for event ROI; orchestrate all sales field submitted event recaps and pre-event communication forms for proper dispersal of information.
• Developed and implemented new scheduling documents and procedures which streamlined communication between executives, sales field and corporate office.
• Manage event cost labor budgets and input initial budget and changes into accounting software.
• Track and communicate press sample status to senior management, identify gaps/areas for improvement, program risks, provide solutions, and initiate corrective actions to secure visibility of new product launches for photo shoots and market weeks.