Kristin Linden

Managed, coached, and empowered a team of 3 Business Development Managers who generated $9.9M in pipeline opportunities in the first six months.

• Trained new hires on CRM, outbound strategies, territory management, and prospecting.
• Leveraged CRM data and metrics to assess team performance and implement optimizations to enhance BD outreach processes.
• Partnered with Sales, Marketing, and Demand Gen leadership to identify sales productivity gaps and prioritize work on key initiatives across teams to develop solutions and accomplish shared objectives.
• Spearheaded sales enablement projects and activities, including revamped internal sales playbooks and training materials, and creating sales content and messaging around Big Health’s value proposition.
• Collaborated with Event Marketing to successfully engage with prospects through hosted webinars, virtual round tables, networking events, and in-person conferences.
• Realigned BD territories and pairings with Sales Executives, resulting in improved strategic partnerships across market segments.
• Advocated for, and obtained buy-in, from VP of Sales to implement new BD quota & comp plan.

Top-performing Business Development Manager for high-growth startup specializing in digital therapeutics.

• Built $39M pipeline of B2B enterprise sales opportunities, encompassing 3.7M Total Estimated Employees and 2.9M Total Targeted Lives.
• Led the BD team with 44% of prospect registrations for company-hosted networking events.
• Set 123 qualified meetings, resulting in $732k closed deals by cultivating relationships with potential clients at high-value accounts, including 17 VPs, 40 Directors, and 29 Managers.
• 64% of 1st Calls scheduled with leading employers, including ATT, KPMG, Pfizer, American Airlines and State of NM, progressed to Exploring Interest, Evaluating and Verbal stages.
• Strategized on event outreach campaigns and wrote personalized follow-ups to ensure ROI from RSVPs and meetings booked – 2 deals totaling $713K originated from conference 1:1s.
• Tracked prospecting performance and results using Apollo analytics and SFDC reports.

Led business development for a Silicon Valley startup in the Payments space.

• Promoted to Team Lead in the first year.
• Trained and coached junior BD teammates to promote productivity and commitment to prospecting best practices.
• Generated B2B pipeline of $1.78M top-quality leads, contributed $240k to revenue growth.
• Created and executed outbound demand generation campaigns, calls and emails to deliver qualified leads (VP-level) for sales team.
• Engaged in change management for business development team, including diagnosing workflow gaps, assessing tech stack (Apollo.io, Outreach, Zoom Info, etc.) and recommending process improvement to management.

Auditioned and selected for a rigorous fellowship offered to high-potential individuals transitioning into a sales role.

• Completed over 300 hours of training; built and refined call scripts; designed email campaigns; created prospecting videos.
• Prospected 400+ leads for Talend using multi-channel approach: cold calling, emailing, videos, and social media.
• Used CRM software to maintain detailed contact logs and account records.

Enhanced a global skill-based development program for over 1,700 instructors and 200 non-profit organizations.

• Supervised and trained undergraduate students to use software editing tools in accordance with copyediting guidelines.
• Facilitated successful completion of projects from concept to launch.
• Conducted regular reviews of operations and identified areas for improvement.

Served as office clerk for Alameda County mental health facility providing quality services to under-represented community members with limited access to health care.

• Interpreted and resolved patient concerns; achieved and maintained 90% patient satisfaction rate.
• Conducted CX surveys and implemented service enhancements based on feedback.
• Facilitated organizational change efforts, and improved workflow for staff of 15+.
• Trained 3 new clerical hires on administrative operations and processes.