Kristin Sharp
Sugar Grove,IL
Summary
Results-driven leader with over 15 years of experience in in-store marketing, print media, and advertising. Known for cultivating strong relationships, overseeing projects from start to finish, and guiding teams towards achieving organizational objectives. Skilled in strategic planning, team management, and driving business success through effective collaboration and execution.
Overview
23
23
years of professional experience
Work History
Senior Manager, In-Store Marketing & Signage
ALDI, INC.
Batavia, IL
11.2020 - 06.2025
- Oversee in-store marketing, including promotional graphics and price card management, for 2,400+ stores nationwide
- Led a $4M creative refresh of in-store signage, enhancing the customer experience through improved point-of-sale graphics and navigational messaging
- Partnered with Store Operations and National IT to successfully deploy electronic shelf labels across all U.S. locations
- Ensured legal compliance for all in-store messaging and shelf tags, including state-specific regulations, weights and measures, and quality assurance standards
- Planned and executed the annual in-store customer marketing strategy in collaboration with cross-functional partners across digital, brand, and merchandising
- Developed and implemented OKRs aligned with overarching business objectives to track and drive team performance
- Managed and mentored a high-performing team of coordinators and specialists, fostering professional development and operational excellence
- Executed test-and-learn pilots to support innovation in customer-facing messaging and in-store marketing tactics
- Supported Store Operations with clear installation guides, weekly task calendars, and comprehensive signage audits
- Oversaw department budget, including monthly forecasting and invoice processing through Ariba
Public Relations Supervisor – Awards Communications
ALDI, INC.
Batavia, IL
08.2019 - 11.2020
- Oversaw strategic business initiative to pursue and promote third party endorsements that enhance the ALDI brand.
- -Manage strategic agency and vendor partnerships to garner and promote third party endorsements for ALDI private label products and industry awards
- -Oversee $2.2M budget across more than 25 award vendors and PR agency.
- -Saved business $672K through negotiations with vendors while maximizing output.
- -Lead integrated marketing team, Corporate Buying department and agency partners through promotion of awards, including the ALDI-owned Fan Favorites program.
- -Manage a three-person team by driving projects and tasks to completion through effective prioritization, work planning, resource allocation and cross-functional collaboration.
- -Serves as the primary link between their team’s staff and leadership to assure understanding of company goals, objectives and opportunities for improvement.
Marketing Supervisor – Divisional Print
ALDI, INC.
Batavia, IL
04.2018 - 08.2019
- Managed daily operations for the Divisional Print Team including the execution of divisional print elements and weekly corporate print ad approvals.
- -Oversaw communications across internal Corporate Buying teams, Divisional offices and external marketing partners.
- -Provided divisional support to Corporate Buying print initiatives and fulfillment of business objectives in regional markets.
- -Managed corporate media purchasing for national distribution and in-store displays, Grand Opening inserts, key market focused sales and division-specific requests for advertising.
- -Led a four-person team, monitor performance and provide regular feedback for growth and development.
- -Provided internal creative approvals and managed printer deadlines for weekly event completion.
Marketing Assistant
ALDI, INC.
Batavia, IL
01.2017 - 04.2018
- Oversaw the creative development and strategy for print advertising, including national circulars, in-store print pieces and Grand Opening inserts.
- -Responsible for ensuring accuracy and maintaining production timelines. With strong communication skills and work relationships, I coordinated a clear and positive exchange of information between buying teams, divisional offices and external agency partners.
- -Managed numerous non-standard projects, including planning and execution of advertising support for growth expansion.
- -Provided store support for divisions with alternate print versions such as Range Expansion, Instacart and New Store Hours callouts by providing applicable information to agency partners for execution.
- -Developed future insert strategies based on competitive reviews.
- -Executed in-market tests to support business priorities across multiple areas of buying.
- -Worked across all marketing platforms to support digital, broadcast and divisional projects while aligning with research and analytics to better target ALDI customers and remain relevant with current trends.
Sports Editor
SHAW MEDIA | KENDALL COUNTY RECORD NEWSPAPERS
Yorkville, IL
05.2002 - 12.2016
- Independently built an award-winning sports journalism department for four weekly publications in Kendall County. Emphasis on accuracy and balance while implementing new technologies over a 15-year span.
- -Organized budgets, staff scheduling, page design, editing and approval for content across multiple media including print, digital and social.
- -Communicated with school administration and staff.
- -Edited articles as well as wrote stories and human-interest news.
- -Compiled copy for posting to websites and social media including Facebook, Twitter, Instagram, and others.
- -Acquisition by Shaw Media in 2015 expanded my role to include website content maintenance and video production and increased social media presence for news activities.
Education
Bachelor of Arts - English
Eastern Illinois University
Skills
Skilled marketing and project management professional with expertise in leading cross-functional initiatives, creative development, and in-store customer experience Certified in project management and trained in Scotwork Advanced Negotiation, bringing a strategic, collaborative approach to complex problem-solving and stakeholder alignment Proven ability to drive results through data-informed decisions, clear communication, and effective team leadership
Timeline
Senior Manager, In-Store Marketing & Signage
ALDI, INC.
11.2020 - 06.2025
Public Relations Supervisor – Awards Communications
ALDI, INC.
08.2019 - 11.2020
Marketing Supervisor – Divisional Print
ALDI, INC.
04.2018 - 08.2019
Marketing Assistant
ALDI, INC.
01.2017 - 04.2018
Sports Editor
SHAW MEDIA | KENDALL COUNTY RECORD NEWSPAPERS
05.2002 - 12.2016
Bachelor of Arts - English
Eastern Illinois University