Kristina Aponte

Develop and execute data-driven marketing strategies to optimize client engagement, strengthen brand presence, and drive business growth for a range of companies across tech, e-commerce, and professional services.

• Built and optimized websites using SEO, Google Ads, and Facebook Ads to drive traffic and conversions.
• Provided strategic recommendations to clients based on performance metrics and market trends, driving sustained campaign success.
• Managed content distribution for various online channels and digital media platforms.
• Developed and maintained strong client relationships, consistently delivering high-quality results aligned with client KPIs.

Generated leads and guided the marketing strategy for the online programs of over 30 brands, ranging from SMB operations to multi-million dollar enterprises.

• Managed affiliate marketing strategies for over 30 brands, optimizing content and media placements, exceeding quarterly performance quotas by 15%.
• Built and maintained partnerships with publishers to secure media buys, while regularly monitoring and reporting on key performance indicators to optimize campaign success.
• Conducted KPI forecasting and reporting to identify opportunities for performance improvements, achieving targeted sales goals.
• Collaborated with data analysts to guide the strategic direction of client content marketing efforts.