Kristina Cardona
Nashville,TN
Overview
5
5
years of professional experience
Work History
Marketing Project Manager
HCA Healthcare Inc.
Nashville, TN
01.2023 - Current
- Support intake by processing stakeholder requests and creating projects in Workfront.
- Serve as point person for creative inquiries, effectively guiding stakeholders through phone, Webex, and e-mail communication.
- Support client consultation and document trends in client needs and queries.
- Consult with team members on technical solutions and process improvements. Keep teams and project leads informed on Workfront updates.
- Track projects, keep team members on task, and provide timely status updates to stakeholders.
Director of Intake and Contract Services
Whitehardt Attorney Advertising
08.2022 - 01.2023
- Manage the intake and contract services team by setting the weekly agenda, delegating tasks and providing support throughout campaign setup.
- Serve as point person for client inquiries and consultations.
- Monitor, validate and report weekly campaign activity and results.
- Set expectations, manage and monitor quality across various call center vendors.
- Troubleshoot technical issues and support client issues.
Intake Services Coordinator
Whitehardt Attorney Advertising
06.2020 - 08.2022
- Create digital intake webforms and call scripts in Formstack and Gravity Forms to support campaign intake.
- Create, monitor and route tracking numbers in CallRail that are assigned to TV and digital advertisements.
- Set up and monitor integrations between Formstack and the Salesforce database using internal mapping software.
- Provide daily lead reports to clients and support client inquiries.
Sales Development Representative
Houzz Inc.
01.2019 - 01.2020
- Qualify all sales leads based on specific lead qualification criteria.
- Utilize Outreach software to contact the Houzz professional community through phone and email.
- Educate renovation and design professionals on Houzz’s marketing opportunities.
- Assist clients with creating professional profiles on the Houzz platform.
Education
Bachelor of Science in Public Relations -
Murray State University
05.2017
Skills
- Adobe Workfront
- Formstack
- Asana
- Salesforce
- Microsoft Office Suite
- Project Management
- Team Management
- Intake Management
- Client Communication
- Campaign Monitoring
- Training and Onboarding
- Process Improvement
Related Activities
Public Relations Student Society of America – Murray State University, Co-Event Chair, 2015, 2016
Timeline
Marketing Project Manager
HCA Healthcare Inc.
01.2023 - Current
Director of Intake and Contract Services
Whitehardt Attorney Advertising
08.2022 - 01.2023
Intake Services Coordinator
Whitehardt Attorney Advertising
06.2020 - 08.2022
Sales Development Representative
Houzz Inc.
01.2019 - 01.2020
Bachelor of Science in Public Relations -
Murray State University