Overview
Work History
Education
Skills
Related Activities
Timeline
Generic

Kristina Cardona

Nashville,TN

Overview

5
5
years of professional experience

Work History

Marketing Project Manager

HCA Healthcare Inc.
01.2023 - Current
  • Support intake by processing stakeholder requests and creating projects in Workfront.
  • Serve as point person for creative inquiries, effectively guiding stakeholders through phone, Webex, and e-mail communication.
  • Support client consultation and document trends in client needs and queries.
  • Consult with team members on technical solutions and process improvements. Keep teams and project leads informed on Workfront updates.
  • Track projects, keep team members on task, and provide timely status updates to stakeholders.

Director of Intake and Contract Services

Whitehardt Attorney Advertising
08.2022 - 01.2023
  • Manage the intake and contract services team by setting the weekly agenda, delegating tasks and providing support throughout campaign setup.
  • Serve as point person for client inquiries and consultations.
  • Monitor, validate and report weekly campaign activity and results.
  • Set expectations, manage and monitor quality across various call center vendors.
  • Troubleshoot technical issues and support client issues.

Intake Services Coordinator

Whitehardt Attorney Advertising
06.2020 - 08.2022
  • Create digital intake webforms and call scripts in Formstack and Gravity Forms to support campaign intake.
  • Create, monitor and route tracking numbers in CallRail that are assigned to TV and digital advertisements.
  • Set up and monitor integrations between Formstack and the Salesforce database using internal mapping software.
  • Provide daily lead reports to clients and support client inquiries.

Sales Development Representative

Houzz Inc.
01.2019 - 01.2020
  • Qualify all sales leads based on specific lead qualification criteria.
  • Utilize Outreach software to contact the Houzz professional community through phone and email.
  • Educate renovation and design professionals on Houzz’s marketing opportunities.
  • Assist clients with creating professional profiles on the Houzz platform.

Education

Bachelor of Science in Public Relations -

Murray State University
05.2017

Skills

  • Adobe Workfront
  • Formstack
  • Asana
  • Salesforce
  • Microsoft Office Suite
  • Project Management
  • Team Management
  • Intake Management
  • Client Communication
  • Campaign Monitoring
  • Training and Onboarding
  • Process Improvement

Related Activities

Public Relations Student Society of America – Murray State University, Co-Event Chair, 2015, 2016

Timeline

Marketing Project Manager

HCA Healthcare Inc.
01.2023 - Current

Director of Intake and Contract Services

Whitehardt Attorney Advertising
08.2022 - 01.2023

Intake Services Coordinator

Whitehardt Attorney Advertising
06.2020 - 08.2022

Sales Development Representative

Houzz Inc.
01.2019 - 01.2020

Bachelor of Science in Public Relations -

Murray State University

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Kristina Cardona