Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic
KRISTINA DUDLEY

KRISTINA DUDLEY

Senior Marketing Leader
SANTA CRUZ,US

Summary

Strategic marketing leader with 15 years of experience in brand and demand at B2B SaaS companies. Skilled in integrated go-to-market execution, bridging storytelling and performance to drive results across the customer journey. Expertise in brand strategy, demand generation, ABM, and customer marketing. Known for authentic leadership, building high-performing teams, and forging strong partnerships with Sales and Product. Clear point of view on effective marketing: alignment with sales, deep customer insight, and data-driven creativity. Led full-funnel GTM strategies, collaborated closely with regional teams, and delivered personalized digital experiences at scale.

Overview

13
13
years of professional experience

Work History

Senior Director of Marketing

CONTENTSTACK
09.2020 - Current
  • Hired as an early marketing leader during a rapid growth phase. Built the company's growth marketing function-including ABM, campaigns, events, and partner marketing. Later tapped to create and lead the first-ever lifecycle marketing team, focused on expansion and retention.
  • Delivered $67M+ in pipeline, scaling full-funnel growth marketing across all key regions and segments
  • Increased target account engagement by 50% with intent-based ABM and personalized experiences
  • Drove 38% YoY pipeline growth in FY24 through brand + demand integration and multi-channel campaigns
  • Built and launched lifecycle programs that improved onboarding, accelerated time to value, and increased upsell
  • Rolled out brand awareness plays across CTV, OOH, and digital-boosting brand visibility and recognition
  • Fostered a strong marketing-sales interlock to align pipeline goals, account strategy, and post-sale plays
  • Led a team of 8+ marketers; known for developing people and bringing empathy and structure to leadership

Senior Marketing Manager

KOMPRISE
06.2019 - 08.2020
  • Owned end-to-end event and field marketing strategy; enhanced demand gen by evolving brand positioning, social strategy, and post-event conversion efforts.
  • Optimized event programs and campaigns, leading to higher-quality leads and increased conversion.
  • Created a consistent brand voice across content, community, and digital, growing awareness and inbound interest.
  • Supported opportunity velocity in partnership with SDR and channel teams.

Senior Account Manager

R2INTEGRATED
01.2014 - 01.2019
  • Led client strategy and campaign development for enterprise B2B brands including Chevron, Symantec, and Splunk. Specialized in ABM, persona development, and multi-touch campaigns.
  • Launched multi-touch ABM programs driving 20% engagement and accelerated pipeline.
  • Managed a $750K+ book of business; collaborated with media, creative, and tech teams to drive high-ROI marketing execution.
  • Mentored junior client leads and managed campaign scoping through optimization.

Global Senior Account Executive

GREY GLOBAL
01.2012 - 01.2014
  • Managed international brand and product marketing for Norton Security. Oversaw 360 campaign rollout across EMEA, APJ, and LATAM.
  • Delivered $1.18M in revenue from global campaign; increased brand sentiment from
  • Led a team executing transcreation and campaign localization production at scale.

Education

B.S. - Media Studies

University of California, Berkeley

Skills

Integrated Marketing Leadership

Awards

  • Northern California Advertising Excellence Award - 1st Place
  • Chevron ABM Campaign Recognition for Multi-Touch Innovation

Timeline

Senior Director of Marketing

CONTENTSTACK
09.2020 - Current

Senior Marketing Manager

KOMPRISE
06.2019 - 08.2020

Senior Account Manager

R2INTEGRATED
01.2014 - 01.2019

Global Senior Account Executive

GREY GLOBAL
01.2012 - 01.2014

B.S. - Media Studies

University of California, Berkeley

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