KRISTINA WEBSTER
Summary
Dynamic professional skilled in optimizing administrative processes and marketing initiatives. Manages high-volume scheduling and communications while collaborating with leadership to implement data-driven marketing strategies that enhance brand visibility and operational success.
Overview
15
15
years of professional experience
Work History
Guest Experience Specialist & Marketing Associate
Changes Salon & Day Spa
Walnut Creek, CA
11.2024 - Current
- Calendar & Operations: Manage complex scheduling and daily reservation systems for 20+ professionals; handle high-volume correspondence, vendor communications, and administrative support for annual events.
- Marketing Operations: Partner with senior leadership to create and execute promotional email campaigns, digital assets, blog content, and seasonal marketing initiatives.
- Project Tracking & Optimization: Serve as the internal liaison for website updates with the development team and author data-driven proposals to improve operational efficiency.
Professional Nanny & Household Manager
Private Household Management Services
East Bay Area, CA
01.2011 - Current
- Complex Calendar Logistics: Provide high-level operational and childcare support to local families on an ongoing, as-needed basis, seamlessly managing conflicting daily schedules and changing priorities with extreme punctuality.
- Confidentiality & Trust: Entrusted with sensitive family information and long-term household security, acting as a dependable administrative partner to maintain stability.
- Proactive Problem-Solving: Successfully anticipate shifting daily priorities and resolve scheduling conflicts in dynamic, real-time environments.
- Professional Longevity: Maintain long-term, multi-year partnerships with recurring clients through various life stages, proving deep commitment and high-level interpersonal communication.
Business Owner & Operator
Independent Home Bakery (more. cookie co)
East Bay Area, CA
09.2018 - 03.2025
- Business Operations: Founded and managed daily operations, logistics, client relations, and quality control for a boutique commercial bakery.
- Financial Administration: Handled all billing, invoicing, financial tracking, and vendor coordination, ensuring absolute accuracy.
- Brand Marketing: Managed digital marketing and communications, cultivating loyal local client base and increasing brand visibility.
Education
English Language and Literature -
Long Beach City College
Long Beach, CASkills
- Meeting & Event Planning
- Digital Marketing
- Social Media Assets
- Blog Content
- Executive Calendar Management
- Graphic Design
- Content Marketing
- Social Media Management
- Content Creation
- Microsoft 365
- CRM Platforms
- Project Tracking
- Proactive Problem-Solving
- High Responsiveness
- Service-Oriented Mindset
- Absolute Discretion
- Customer Feedback
Timeline
Guest Experience Specialist & Marketing Associate
Changes Salon & Day Spa
11.2024 - Current
Business Owner & Operator
Independent Home Bakery (more. cookie co)
09.2018 - 03.2025
Professional Nanny & Household Manager
Private Household Management Services
01.2011 - Current
English Language and Literature -
Long Beach City College