KRISTINE KRENZ

• Managed entire life cycle of product development for assigned products, overseeing strategy, planning, and project leadership to meet business goals.
• Partnered with senior leaders on developing product strategy that aligns with financial objectives.
• Conceptualized and led strategic business initiatives, including new product development, product line extensions, product enhancements, and partner programs.
• Transformed current product offerings to drive an additional $5.4M in revenue.
• Oversee the Data Licensing team, responsible for $7.7M in annual revenue.
• Led the divestiture of the Direct Mail Business Unit, negotiating and managing complex post-sale operational agreements.

• Managed a direct mail product that contributed $70+MM in revenue.
• Developed and implemented product strategies aligned with company vision, driving product direction and market relevance.
• Defined the vision, roadmap, and features for current and future products, delivering unique value based on customer demands and industry opportunities.
• Provided cross-functional leadership across engineering, sales, marketing, and operations, facilitating collaboration and project success.
• Partnered with engineering team to enhance consumer-facing ordering platform, improving user experience and increasing customer satisfaction.
• Managed vendor relationships, contracts, deal structures, and negotiations.
• Drove over $3MM in product cost savings.
• Enhanced Product offering which drove an additional $4M in a calendar year.

Led a team that supported 150+ Oracle system users. Provided consultation to cross-functional leaders and prioritized new features and defects for Salesforce and Oracle. Managed prioritization decisions, business requirement gathering, sprint reviews and defect mitigation. Driver of Agile Principals; focused on delivering high-value functionality while considering user feedback and an iterative approach.

• Led organizational process mapping solution

• Led talent acquisition for department of 100+ associates, supporting $300+ million in revenue.
• Developed candidate tracking system and implemented weekly management reporting on status, open head counts, and candidates.
• Designed and presented training to all divisional Directors, Managers, and Supervisors for consistency in interviewing / rating system.

• Led In-Store Marketing initiative, driving innovation and operational excellence that contributed to successful launch of key startup.
• Defined and implemented service structure that enabled $35 Million in revenue.
• Achieved over $1 Million in cost savings through strategic initiatives and process improvements.
• Led development and integration of Oracle-based systems, establishing departmental goals and creating performance monitoring systems to enhance operational effectiveness.