Kristine Wolfrom
Barre
Summary
Advertising Sales Executive with over 13 years of experience in driving revenue growth through consultative selling and business development in New England markets. Exceeds sales goals and maintains high client retention rates. Expertise in pipeline management and Salesforce forecasting to enhance revenue predictability and strengthen client relationships.
Overview
14
14
years of professional experience
Work History
Advertising Sales Executive
Times Argus & Rutland Herald
Barre, VT
10.2017 - Current
- Led full-cycle sales across print, digital, sponsored content, and events for a territory of 197 accounts, achieving 109% of the 2026 year-to-date sales goal.
- Built a new-business pipeline in Central Vermont through targeted outreach, cold calling, and networking, converting prospects into long-term client accounts.
- Achieved 96% client retention rate through consultative selling, campaign optimization, and strategic upsells.
- Ensured accurate CRM records to enhance pipeline visibility and facilitate revenue planning across territory
Advertising Account Executive
Design New England Magazine | The Boston Globe
Boston, MA
08.2012 - 06.2017
- Exceeded annual revenue targets by 104%+ through premium placement upsells, new accounts, featured packages, and campaign extensions.
- Drove 25% incremental revenue by expanding the territory into Maine, New Hampshire, and Vermont.
- Managed print advertising campaigns for luxury home professionals, aligning solutions with audience and brand goals to enhance engagement.
- Owned strategic account planning and Salesforce forecasting to improve territory visibility and support predictable revenue.
- Supported client growth by providing tailored campaign recommendations and ensuring timely follow-through on all initiatives.
Education
Bachelor of Science - Sales & Meeting Management
Johnson & Wales University
Providence, RISkills
Multi-channel advertising
Business development
Lead qualification and prospecting
Pipeline management
CRM proficiency
Consultative selling
Communication skills
Industry networking
Timeline
Advertising Sales Executive
Times Argus & Rutland Herald
10.2017 - Current
Advertising Account Executive
Design New England Magazine | The Boston Globe
08.2012 - 06.2017
Bachelor of Science - Sales & Meeting Management
Johnson & Wales University