KRISTIN ELIZABETH COE
Hobe Sound,FL
Summary
Results-driven sales and marketing leader with over 20 years of experience in the senior living industry. Expert in client account management, team leadership, and innovative marketing strategies to drive occupancy and client satisfaction. Proven track record in building high-value relationships and leveraging data analysis to enhance operational efficiency and growth.
Overview
20
20
years of professional experience
Work History
Client Account Manager
GROUP PURCHASING LIFE CARE SERVICES
Delray Beach, FL
10.2019 - Current
- Cultivated, nurtured and managed over 30 senior living community accounts across the country which produced high-level customer relationships to ensure swift resolution of inquiries.
- Streamlined effective communication between senior living community vendors and DSSI to improve issue resolution efficiency.
- Directed acquisition initiatives by overseeing documentation vendor integration and implementing comprehensive documentation and data management.
- Directed and integrated strategy reporting and corporate site visits to enhance alignment of operational execution with client priorities and objectives.
Senior Marketing and Sales Manager
UNITED GROUP
Fort Myers, FL
03.2018 - 10.2019
- Led sales team in converting over 60% of direct leads into residents through strategic follow-up and relationship management.
- Facilitated educational seminars for community groups on senior living options to enhance brand visibility.
- Spearheaded collaboration with marketing to execute 5 networking events and open houses per month, enhancing referral pipeline.
- Evaluated and ultimately increased team performance, compliance and metrics to drive data-informed enhancements in sales programs.
Regional Director of Sales
LIFESPACE COMMUNITIES
Delray Beach, FL
09.2016 - 03.2018
- Directed sales and marketing operations for 3 upscale, elite and astute full continuum of care retirement communities.
- Guided and evaluated sales staff performance to uphold organizational excellence standards.
- Oversaw lead fulfillment, move-in commitments, and attrition rates to ensure operational efficiency.
- Formulated comprehensive marketing strategies to enhance visibility for communities in significant redevelopment.
Senior Regional Sales and Marketing Specialist
BROOKDALE SENIOR LIVING
Florida & Arizona Regions
03.2015 - 08.2016
- Executed sales strategies across multiple locations to enhance revenue growth by 15%
- Inspired onsite teams to achieve and far exceed performance benchmarks through comprehensive policy and procedure training.
- Executed direct sales activities and presentations to achieve regional occupancy targets and objectives raising the overall level of production.
Director of Sales and Marketing
HILL CREST MANOR INC. - Birch Hill Terrace
Manchester, NH
04.2012 - 02.2015
- Directed corporate marketing, advertising, and public relations initiatives to strengthen community engagement.
- Spearheaded prospective resident engagement throughout comprehensive sales cycle, from initial tours to final move-in.
Senior Lifecare Sales and Marketing Consultant
LIFE CARE SERVICES - Edgewood
North Andover, MA
03.2008 - 04.2012
- Led implementation of new policies and enhanced outreach strategies as interim marketing director.
- Implemented targeted marketing strategies for pre-construction high-end cottages to drive financing and occupancy goals.
- Cultivated a positive work environment that encouraged collaboration, open communication, and professional growth among team members.
Education
Bachelor of Science - Business Marketing
UNIVERSITY OF HARTFORD
West Hartford, CT05.2000
Skills
Utilized Salesforce CRM to refine lead tracking and client engagement strategies, aiming to boost occupancy rates and achieve sales objectives
Led data analysis initiatives utilizing Excel to drive informed decision-making Produced high-quality documents in Word to support project objectives Crafted engaging PowerPoint presentations to enhance stakeholder engagement
Created and delivered financial reports to enhance strategic insights through effective market research data visualization
CORE COMPETENCIES
- Strategy: Strategic Sales, Business Development, & Market Research
- Leadership: Team Coaching, Mentoring, & Performance Management
- Operations: CRM Proficiency (Salesforce, REPS), Budget Oversight, & Financial Reporting
- Communication: Vendor Relations, Public Presentations, & Stakeholder Engagement
Timeline
Client Account Manager
GROUP PURCHASING LIFE CARE SERVICES
10.2019 - Current
Senior Marketing and Sales Manager
UNITED GROUP
03.2018 - 10.2019
Regional Director of Sales
LIFESPACE COMMUNITIES
09.2016 - 03.2018
Senior Regional Sales and Marketing Specialist
BROOKDALE SENIOR LIVING
03.2015 - 08.2016
Director of Sales and Marketing
HILL CREST MANOR INC. - Birch Hill Terrace
04.2012 - 02.2015
Senior Lifecare Sales and Marketing Consultant
LIFE CARE SERVICES - Edgewood
03.2008 - 04.2012
Bachelor of Science - Business Marketing
UNIVERSITY OF HARTFORD