Kristy Maciel
Houston,TX
Summary
Experienced leader who successfully launched a new school for our district, meeting enrollment goals within 6 months through strategic marketing and community engagement. Adept at driving awareness and increasing enrollment in a competitive educational environment.
Overview
3
3
years of professional experience
1
1
Certification
Work History
District Marketing Director
Step Charter School
Houston, TX
12.2023 - Current
- Implemented geo-fencing and mail-outs to boost target market conversions and overall performance.
- Produced engaging content and photography to enhance audience engagement and brand awareness.
- Developed strategic marketing plans that increased enrollment demand in a competitive market.
- Launched creative campaigns with cross-functional teams, driving a 40% enrollment increase in the first quarter.
Marketing Coordinator
Step Charter School
Houston, TX
08.2021 - 12.2021
- Developed and managed marketing materials including brochures, flyers, and social media content to support brand awareness and enrollment goals
- Oversaw social media accounts, scheduling posts and engaging with followers to strengthen the district's online presence
- Collaborated with the design team to create compelling graphics and visuals for online and print marketing campaigns
IT District Administrator
Step Charter School
Houston, TX
08.2021 - 12.2021
- Developed and implemented district-wide policies and procedures.
- Provided technical support to users by troubleshooting hardware and software issues.
- Oversaw daily performance of computer systems.
Education
Vice President of Social Media and Communications -
American Marketing Association, University of Houston-Downtown
Bachelor of Business Administration in Marketing - Business Marketing
University of Houston-Downtown
Skills
- Advertising
- Bilingual
- Brand Awareness
- Canva
- Communication
- Content Creation
- Digital Marketing
- Leadership
- Marketing Strategy
- Project Management
- Sales
- Social Media
- Target Marketing
- User Engagement
Certification
- Google Analytics Certification
- Google Ads Display Certification
- Google Ads Search Certification
- Google Ads Measurements Certification
Languages
Spanish
Native/ Bilingual
References
References available upon request.
Timeline
District Marketing Director
Step Charter School
12.2023 - Current
Marketing Coordinator
Step Charter School
08.2021 - 12.2021
IT District Administrator
Step Charter School
08.2021 - 12.2021
Vice President of Social Media and Communications -
American Marketing Association, University of Houston-Downtown
Bachelor of Business Administration in Marketing - Business Marketing
University of Houston-Downtown
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