Kristy McCarthy
Farmersville
Summary
Marketing, Lifestyle & Events Director with over 13 years of expertise marketing and lifestyle/event management, renowned for fostering networks and creating positive relationships. Additionally, enhancing satisfaction through innovative programs and events. Adept at leveraging social media strategies and multi-channel communication to boost community visibility and interaction, while optimizing budgets through strategic vendor negotiations. Passionate about driving team cohesion and delivering exceptional customer service, with a forward-thinking approach to creating engaging and memorable experiences.
Overview
9
9
years of professional experience
Work History
Communications, Marketing & Lifestyle Director
OnPlace Collective
Dallas
01.2026 - Current
- Curated engaging lifestyle programs for diverse community interests and demographics.
- Collaborated with local vendors to enhance event offerings and member experiences.
- Organized wellness initiatives promoting health and fitness among community members.
- Developed marketing materials to effectively promote lifestyle events and activities.
- Managed member feedback to continuously improve program offerings and satisfaction levels.
- Established partnerships with organizations to broaden program reach and participation opportunities.
- Trained staff in providing exceptional customer service when interacting with members.
- Coordinated with vendors on event logistics such as food, entertainment and decorations.
- Scheduled meetings between team members to review progress on projects.
- Assessed performance data related to program goals and objectives set forth by management.
Guest Experience Manager
Go Ape USA
02.2025 - Current
- Directs events for HOA communities, enhancing engagement and community spirit
- Leads social media strategy, boosting community visibility and interaction
- Manages corporate events, fostering positive company culture
- Negotiates vendor contracts, optimizing budget and resources
- Oversees annual budget, ensuring financial efficiency and accountability
Recreation Coordinator-Guest Services
Town of Little Elm (Indoor Waterpark)
01.2021 - 10.2021
- Organized diverse community events, fostering connections among 500+ homeowners
- Managed amenity programming, enhancing resident engagement and satisfaction
- Facilitated communication, ensuring prompt and effective customer service
Marketing Manager
ER Near Me
10.2019 - 12.2019
- Planned community events, enhancing brand visibility and engagement
- Collaborated with healthcare professionals, fostering strategic partnerships
- Developed social media content, boosting audience interaction and reach
Office Assistant Manager
WOGA Gymnastics
07.2019 - 09.2019
- Managed office tasks, enhancing efficiency in payment processing and student enrollment
Director of Marketing, Culture & Events
American Resort Management
09.2017 - 07.2019
- Spearheaded diverse marketing initiatives, elevating brand presence and driving substantial revenue growth through strategic event planning and sponsorship acquisition
- Developed event materials, boosting summer sales and pass purchases
- Enhanced online presence, increasing community engagement
- Managed marketing budget, marketing team and community programs
Marketing Intern
American Resort Management
05.2017 - 08.2017
Education
University of Arkansas Fort Smith - Sociology Marketing
University of Arkansas Fort Smith
Fort SmithSkills
- Event Planning
- Marketing
- Management
- Social Media
- Customer Service
- Budgeting
- Vendor Management
- Programming
- Content Creation
- Team Leadership
- Strategic planning
- Verbal and written communication
- People management
- Creativity and innovation
- Strategies and goals
Websites
Accomplishments
- Successful AD campaigns with Pepsi Co leading to other partnerships and programs
- Two time HOA industry award winner
- Networking recognition on local and National levels
Awards
- Lifestyle Director of the Year, 2021, Dallas-Fort Worth Community Association Institute
- Volunteer of the Year, 2023, Dallas-Fort Worth CAI
Timeline
Communications, Marketing & Lifestyle Director
OnPlace Collective
01.2026 - Current
Guest Experience Manager
Go Ape USA
02.2025 - Current
Recreation Coordinator-Guest Services
Town of Little Elm (Indoor Waterpark)
01.2021 - 10.2021
Marketing Manager
ER Near Me
10.2019 - 12.2019
Office Assistant Manager
WOGA Gymnastics
07.2019 - 09.2019
Director of Marketing, Culture & Events
American Resort Management
09.2017 - 07.2019
Marketing Intern
American Resort Management
05.2017 - 08.2017
University of Arkansas Fort Smith - Sociology Marketing
University of Arkansas Fort Smith