Krupa Martinez

Successful and innovative at uncovering new opportunities and areas for growth.

Strong rapport building skills with all customers, able to create strong working relationships based on trust as a valuable resource and partner.

• Created a monthly think tank discussion with New Hire Training Class
• Led Business Planning Workshop to approach, strategy, and execution
• Account based selling VA-Pulled through scripts for multiple providers
• Collaboration with Dr. Conner on LTC
• Southern Long Term Care Pharmacy pull-through
• Coordinate pull through activities to support access opportunities and challenges ultimately resulting in significant ROIs with territory assigned MDM and KAM
• Established a relationship with a large practices nurse regarding LTC patients and the pharmacies they utilize
• Nomination to the P&T committee for Xcopri to be added to the hospital formulary at Cone Health
• Worked with the P&T commitee at Wake Forest. Xcopri was added to formulary 09/2022
• Pull-through with Southern LTC Pharmacy
• Marketing Counsel Committee
• 2021 Final Segment Rank: 2
• 2021 President's Club Rank: 10
• 2022 President’s Club Rank: 33
• 2022 Supex Area MVP Winner
• Participant in the SK Life Science Inaugural Emerging Leaders Program
• 2023 Supex Area Council Committee
• Interim RSD for the South Atlantic Team

• Responsible for educating healthcare practitioners about Migraine and product portfolio resulting in positive patient outcomes and exponential market share growth
• Proactively analyzed territory by mapping accounts resulting in partnership and prioritized opportunities
• Partner with specialty pharmacies daily to increase pill count and prescription fulfillment
• Collaborate with Botox for Migraine representatives to identify new physician injectors in buy and bill environment
• Performing at 12% and 2% Nationally with each migraine product resulting in a balanced portfolio
• Launched first in class Migraine preventative medication in late 2020 resulting in leading the Nation in number of prescribers for new preventative medication
• Performed and paid at 400% to plan for new preventative medication and 188% to plan for abortive medication for
• Q4 2020
• Exceeded Expectations for both 2020 and 2021 resulting in 2020 performance in the top 5% Nationally and 2021 performance in the top 3% Nationally for lead product
• Successfully launched first in class Migraine abortive medication during the height of COVID in 2020
• Gained access and influenced providers during the COVID shut down resulting in market share growth
• Received the Remote Warrior regional award for sales performance, business planning, and execution
• Selected to represent district in our Region on a quarterly best practice call with Executive Leadership
• Received the training MVP award during initial sales training with over 50 sales representatives
• Emerging Leaders Award: 02/2021 Change the Future of the Pharmaceutical Industry

*Elected by Regional Sales Director to serve as team lead 2018-2020

*Mentor and coach new and veteran colleagues

*Presenter at national and regional sales meetings

*Lead on weekly sales meeting

• Manage and grew hospital sales for consumer and baby products within key hospital and office targets within the North Charlotte designated territory region
• Interact with GPO Wholesalers, pharmacy, buyers, and materials management personnel to ensure contracts, pricing, and product-lines are accessible to hospitals
• Strengthen the sales through clinical education with Primary Care, Residency Programs, Internal Medicine, and Urgent Care offices
• Establishes and develops new relationships with key allergists and primary care practitioners within designated territory
• Awards:
• Transition Sales Contest – Obtained 135% over goal
• 3 Presidents Club Wins in a row
• MVP Award during initial sales training
• Performed in the top 10% Nationally
• Elected by senior leadership to serve on a special assignment to improve selling skills and culture in the region
• Selected to ride with Merck’s Executive Sales Leadership
• Awarded at the district and region levels for sales performance, leadership, customer knowledge and service, teamwork, and consultative selling skills

• Work collaboratively to develop outreach initiatives that will impact positive patient flow
• Develop social media marketing strategy to drive awareness
• Develop insight led creative ideas and feed creative team with strategic inputs to drive consumer action
• Optimize and recommend budget for social media campaigns
• Use of analytics and measurement tools to measure campaign success
• Responsible for managing a team of 8 Provider Relations/Community Relations Coordinators
• Coordinate PR opportunities with local media as well as radio
• Responsible for research into the local market, competition, and new potential for collaborations
• Grew practice for one standalone office to 9 offices.

• Successful and strategic clinical account manager with a strong background in account management, delivering clinical acumen, reimbursement, buy and bill, specialty pharmacy logistics and payor landscape knowledge while offering effective solutions to problems compliantly. I promote a collaborative environment to think outside of the box while working with peers, field reimbursement managers and customers to improve workflow and development activities.
• Nine years of delivering on objectives to enhance GE Healthcare's strategic relationship in a demanding market embracing ambiguity
• Unique understanding of complex clinical and logistical functions within manage market systems
• Identify payor trends and create solutions to overcome logistical roadblocks
• Deep knowledge of specialty pharmacy network while working with office navigators to educate the prior authorization and appeals process
• Identify, test, solve problems and implement process oriented solutions
• Team oriented personality who thrives in fast paced environment
• Critical thinker and willingness to learn in a fast paced, demanding environment
• Established Transition of Care process with hospital NICU's including VCU Health System and Bon Secours St. Mary's Hospitals
• Responsible for working directly with NICU personnel including neonatologists, Pediatricians, Pediatric Cardiologists and Pulmonologists to serve as the community-based clinical account manager providing clinical, scientific and managed care expertise.
• Joined forces with local pediatric home health agency to implement a more robust compliance and assist with proper patient identification and advocacy

• Featured in Chicago’s TOPS Magazine and on Fox TV “What’s Trending Now” Segment
• Researched and analyzed real estate investment opportunities to purchase, renovate, and sell homes
• Analyzed cost and profit data as well as scope of the project to maximize returns
• Negotiated financing, labor, and material costs and managed daily operations