Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Krystal Blais

Palmetto

Summary

Dynamic and entrepreneurial sales and marketing leader with over a decade of experience in B2B relationship building, brand development, and strategic outreach across the cruise, travel, entertainment, and service industries. Proven success in consultative selling, partnership management, and public relations with a strong foundation in remote and independent work. Known for exceeding sales goals, delivering high-impact presentations, and executing data-driven marketing strategies to support revenue growth.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Travel Sales Agent

World Travel Holdings
11.2024 - 06.2025
  • Sold cruise and other travel products to national clients, leveraging deep product knowledge and sales expertise to consistently exceed sales targets.
  • Delivered high-level customer service across the full travel lifecycle, including complex booking support, changes, and post-sale communication.
  • Gained hands-on expertise with internal booking platforms, industry compliance, and cruise product knowledge—especially valuable for Princess Cruises' audience.
  • Excelled in a self-managed, remote, high-volume environment while maintaining customer satisfaction metrics.

Director of Marketing Consulting & Brand Development (Owner/Founder)

Blais Enterprises LLC
04.2019 - 11.2024
  • Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
  • Advise entrepreneurs and franchise owners on building sales funnels, increasing brand visibility, and optimizing customer acquisition.
  • Conduct performance reviews and present strategy updates—aligned with B2B sales communication practices.
  • Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.

Public Relations Coordinator

C.C. Communications
11.2013 - 06.2024
  • Designed and led integrated PR and marketing campaigns that elevated brand awareness, secured consistent media coverage, and enhanced client visibility across diverse industries.
  • Cultivated long-term partnerships with media outlets, bloggers, influencers, and industry leaders, resulting in increased earned media placements and audience engagement.
  • Advised clients on comprehensive marketing strategies, using competitive analysis, market trends, and audience insights to tailor impactful messaging and campaigns.
  • Tracked media performance and PR campaign outcomes, delivering ROI-focused reports and implementing data-driven adjustments to improve reach, relevance, and conversion.

Marketing & PR Manager (Various Roles)

Sarasota Box Office, Enzymedica, & More
01.2013 - 01.2023
  • Led campaigns that combined marketing, public relations, and strategic partnerships to increase sales and stakeholder engagement.
  • Produced high-level reports for executives and stakeholders to guide strategic business development efforts.
  • Oversaw budgets, scheduled projects, and collaborated across departments to meet regional sales goals.
  • Represented brands at events, trained internal teams, and crafted messaging tailored to diverse B2B audiences.

Education

Bachelor of Arts - Mass Communications

University of South Florida

Skills

  • B2B Sales & Relationship Management
  • Cruise & Travel Industry Knowledge
  • Strategic Planning & Territory Growth
  • High-Impact Presentations (Virtual & Live)
  • Digital Marketing & Social Media
  • Partnership & Stakeholder Engagement
  • Event & Campaign Execution
  • Budgeting & Forecasting

Certification

  • Master Certificate in Business Management – MasterClassManagement
  • Google Analytics Certified

Timeline

Travel Sales Agent

World Travel Holdings
11.2024 - 06.2025

Director of Marketing Consulting & Brand Development (Owner/Founder)

Blais Enterprises LLC
04.2019 - 11.2024

Public Relations Coordinator

C.C. Communications
11.2013 - 06.2024

Marketing & PR Manager (Various Roles)

Sarasota Box Office, Enzymedica, & More
01.2013 - 01.2023

Bachelor of Arts - Mass Communications

University of South Florida

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Krystal Blais