An experienced senior executive with a 25-year career in Marketing. Proven success in optimizing business processes for long-term profitability. Collaborates on large-scale projects to drive strategic growth while maintaining operational efficiency.
Overview
13
13
years of professional experience
Work History
VP Brand Partnerships
Gen Media Partners, MGM Outdoor
New York, NY
2021.09 - Current
Expanded company sales and services, managing Out-of-Home campaigns that include Digital, Static, and POP-UP marketing for leading Advertising Agencies and best in class client brands.
By going above and beyond in generating innovative sales strategies and maintaining persistent prospecting, we've enhanced our product offerings, services, and overall value, leading to a 35% increase in sales year-over-year.
Encouraged diversity in leadership to build a positive team interaction, encouraging respect, and a positive winning culture.
Managed the client placements for various luxury brands including Chanel, Valentino, Prada, and David Yardman and Canada Goose.
Reported to CEO and stakeholders weekly.
Director Brand Partnerships
Sun Broadcast Group
New York, NY/ Boca Raton, FL
2011.03 - 2021.09
Achieved first $1 million in grass roots sales within six months introducing the company to premier advertising agencies in New York, Chicago and LA. Successfully competed for advertising revenue in the competitive arena of leading national radio network companies.
Leveraged market knowledge, competitive landscape analysis to drive revenue growth. Clients included Home Depot, Sanofi, Old Navy, Gap, and Progressive Insurance.
Cultivated and maintained internal and external relationships to promote positive outcomes, while implementing mitigation strategies and repeat ROI. Developed, presented new ideas, conceptualized new approaches and solutions.
Reported to Start up Founder, CEO, COO, Partners. Company sold in 10 years.
Collaborations with research, marketing, traffic, and programming to achieve overall goals meeting deadlines and annual expectations.
Coordinated activities with other departments to expedite work and improve interdepartmental performance.
Education
Bachelor of Science - Communications
Howard University
Washington, DC
Skills
Placer ai, Seamless ai, Media Radar, Salesforce, Hubspot
Presidio, Go Hi Level, Co-Pilot, Suno AI, Sound Raw, Claude, Otter, Fireside, Mid Journey
NA at Dream 4 America Gen Z Organization Non-Profit Graphics/Social Media TeamNA at Dream 4 America Gen Z Organization Non-Profit Graphics/Social Media Team