Krystal Jaeger
Milwaukee,WI
Summary
Dynamic communications professional with over 17 years of diverse experience in event management, marketing, and public relations across for-profit and non-profit sectors. Holds a Bachelor of Science in Communications with an emphasis on Public Relations, providing a solid academic foundation complemented by international exposure that enhances professional insights and personal growth. Proven expertise in leading projects, managing budgets, and executing comprehensive media campaigns—from e-blasts to digital and print strategies—demonstrates a strong ability to drive results while fostering team collaboration. Committed to meeting deadlines and achieving organizational goals, consistently leveraging innovative approaches to maintain brand integrity and align with corporate vision.
Overview
20
20
years of professional experience
Work History
Professional Relations Liaison
Eating Recovery Center and Pathlight Mood and Anxiety
Wisconsin/Indiana (Remote)
01.2026 - Current
- Develop and manage strategic relationships with healthcare providers, therapists, and referral partners to drive patient admissions and expand referral networks
- Serve as a key liaison between clinical teams and external partners, ensuring alignment in messaging, services, and patient needs
- Execute targeted outreach strategies, including meetings, presentations, and events, to increase brand awareness and market presence
- Track and analyze referral trends and partner engagement to optimize outreach efforts and improve conversion rates
- Collaborate cross-functionally with admissions, marketing, and clinical teams to support growth initiatives and enhance the patient experience
Marketing Director
BackNine Golf
Remote
03.2025 - 01.2026
- Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams to implement targeted campaigns across multiple digital platforms.
- Analyzed market trends and consumer insights to inform strategic decision-making processes.
- Managed budget allocation for marketing initiatives, ensuring cost-effective campaign execution.
Marketing Manager
WiseSight
Columbus, OH (Hybrid)
05.2024 - 05.2025
- Strategically identified and prioritized high-value industry conferences and trade shows to maximize WiseSight's market presence and lead generation opportunities
- Developed comprehensive pre-show, on-site, and post-show marketing strategies resulting in measurable ROI from event participation
- Coordinated with cross-functional teams to ensure cohesive messaging and representation at industry events, increasing brand credibility and recognition
- Planned and executed targeted pre-show marketing campaigns to drive booth traffic and secure valuable prospect meetings
- Represented WiseSight at industry group meetings establishing the company as a thought leader in the field
- Created and managed post-event follow-up systems
- Analyzed event performance metrics to continuously refine conference strategy and maximize return on future event investments
- Remote
Donor Relations and Event Manager
Boy Scouts of America
Columbus, OH
11.2023 - 05.2024
- Manage logistics for all council special events, district events and annual campaign.
- Work directly with the Director of Development, Development Directors, and Marketing Manager to manage event budgets, secure venues, catering, audio-visual support, coordination of ad submissions and program creation and printing as well as the purchase of recognition items.
- Ensure that all pledges are entered, invoices and acknowledgements are created and sent.
- Proper management of reporting and internal communications.
- Oversee the track of all projects related to the major gifts and endowment, ensuring all deliverables are being met.
- Responsible for donor profile management in CRM system, including updating notes and information on donors following meetings.
- Identify, create and execute donor touch-point and cultivation opportunities and track accordingly.
- Manage communications with prospective and current major donors, as well as quarterly mailing.
- Supervise all projects and work assignments for interns.
- Support Development Department in administrative scheduling and cross-department communication.
- Support and uphold the policies of the Simon Kenton Council and the BSA.
- Work with 40-50 volunteers performing fund raising tasks creating and maintaining quality relationships with them.
Senior Executive Director, Field Marketing
Academic Partnerships, Youngstown State University Online
Columbus, OH
01.2020 - 01.2023
- Develop, grow, and retain strategic long-term partnerships with new and existing clients.
- Assist school district in defining university-based offerings to meet their objectives by providing:
- Online Master Degree Programs in Education
- Online Doctorate Programs in Education
- Online Educational Certificate Program
- Strategic resources and benefits
- Collaborate with school districts and educational corporations to identify and implement customized educational solutions that support district's workforce needs and employee higher educational needs.
- Academic Partnerships
Executive Director, Field Marketing
Academic Partnerships, Eastern Washington University Online
Spokane, WA
05.2018 - 01.2020
- Develop, grow, and retain strategic long-term partnerships with new and existing clients.
- Assist school district in defining university-based offerings to meet their objectives by providing:
- Online Master Degree Programs in Education
- Online Doctorate Programs in Education
- Online Educational Certificate Program
- Strategic resources and benefits
- Collaborate with school districts and educational corporations to identify and implement customized educational solutions that support district's workforce needs and employee higher educational needs.
- Academic Partnerships
Education and Workforce Program Manager
Greater Spokane Incorporated
Spokane, WA
06.2017 - 05.2018
- Provide day-to-day management of the Education and Workforce program portfolio including the Greater Minds education attainment initiative, Spokane STEM, career connected learning programs and public policy. Responsible for leading and managing all program aspects from planning, implementation, relationship development and community engagement.
- Build and develop long-term relationships with local businesses and organizations to create partnerships.
- Serve as a liaison between schools and local businesses.
- Manage project/program tasks of interns when appropriate.
- Manage, coordinate and implement the regional Greater Minds Initiative including working with local, state and national partners.
- Manage daily operation of the Spokane STEM Network including working closely with Washington STEM, Northeast Educational Service District 101 and other Network partners.
- Oversee Business After School workshops and Teaching the Teachers workshops.
- Oversee management of education, workforce and STEM committees and their volunteers.
- Support education, STEM, and health care policy and advocacy efforts.
- Work with Director on fund development and grant writing efforts to support education, workforce and STEM initiatives.
- Work with Program Coordinator to facilitate department marketing and communications.
- Serve as GSI staff liaison on various community committees and efforts.
Marketing and Events Manager
US Army, Pentagon
Arlington, VA
09.2016 - 05.2017
- Responsible for assisting U.S. Army Marketing and Research Group (USAMRG) with the coordination, management, development, and execution of national and local event programs to maximize contact with prospects, Centers of Influence (COI's), and generating leads for Army Recruiters.
- Developed timelines and production schedules. Coordinate event assets and determine placement, scheduling, and delivery of final products. Continuously monitor timeline progressions.
- Developed alternate courses of action and scenarios for events.
- Researched event objectives and produce outlines of events and determine necessary resources required to create the final event.
- Established the sequential flow of all required materials, personnel and assets necessary to accomplish the event.
- Participated in the development of themes and focuses for each event (more than 25 programs and over 125 events). This included pageantry elements, Total Army Involvement in Recruiting (TAIR) assets to be employed, recommended dignitary attendance, Strength In Action Zone assets and other events taking place in the regional area of the event that can be leveraged to enhance the government's events.
- Conducted evaluation of the event and provide the government point of contact (POC) with In-Progress reviews, Daily Situation Reports, and After Action Reports.
Meetings Marketing Manager
AAAE
Alexandria, VA
03.2015 - 09.2016
- Responsible for developing and implementing marketing plans and strategy for 90 meetings per year, in addition to driving conference attendance; and supporting internal staff in all efforts of promoting meetings and selling exhibits and sponsorship's.
- Managed various departments and staff moderators to develop and implement marketing plans for educational conferences, meetings, webinars, newsletters and marketing collateral.
- Produced content and design for an average of 30 promotions per month, including but not limited to: broadcast emails, brochures, direct mail pieces, conference marketing materials and newsletters, banner ads and logos for meetings.
- Evaluated market conditions; perform customer research and implement marketing plan changes as needed.
- Measured and monitored ROI on marketing initiatives.
- Created, monitored and updated all individual meeting websites.
- Developed print and electronic sales- support materials for staff in charge of selling exhibits and sponsorship's.
Communications and Marketing Coordinator
National School Transportation Association
Alexandria, VA
09.2014 - 03.2015
- Responsible for formulating and implementing fully-integrated communication programs to articulate the Association's position, priorities and activities through a mix of traditional, digital and social channels.
- Assisted in developing and executing marketing and communications programs as well as public awareness campaigns.
- Coordinated to compile meeting agendas, record minutes.
- Participated in meeting discussions and deliver reports when necessary.
- Conducted research to target marketing outreach to prospective contractor and vendor member companies.
- Created all marketing materials using a range of tools including Microsoft Word, Microsoft Publisher, and Adobe Creative Suite.
- Worked with staff, board, and consultants to edit, assemble, and write articles for the bi-weekly e-newsletter and press releases and deliver each to appropriate membership lists.
- Maintained Association's database of trade, local, regional and national media contacts.
- Identified and managed all media relations, web content and social media.
Substitute Teacher
DoDEA
Kadena Air Force Base, Okinawa, Japan
01.2011 - 06.2014
- Managed classroom and child behavior, implemented appropriate lesson plans.
- Applied modifications for special needs students and organized materials.
Marketing Coordinator
The CashLINQ Group
Spokane, WA
01.2006 - 12.2010
- Established and directed corporate marketing program from initial onset.
- Solely responsible for full implementation of trade shows and all corporate events.
- Developed in-house incentive program to encourage morale and team building.
- Supported sales staff by curtailing marketing material for potential clients and by managing a current database of event attendees.
- Integrated social media to implement marketing campaigns.
- Designed and maintained company website.
Education
Bachelor of Science (B.S.) - Communication
Eastern Washington University
12.2007
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Northwest Christian Schools, Inc.
12.2003
Skills
- Organizational development
- Relationship building
- Innovation and creativity
- Marketing
- Partnership development
- Reliability
- Business management
- Public speaking
- Community engagement
Timeline
Professional Relations Liaison
Eating Recovery Center and Pathlight Mood and Anxiety
01.2026 - Current
Marketing Director
BackNine Golf
03.2025 - 01.2026
Marketing Manager
WiseSight
05.2024 - 05.2025
Donor Relations and Event Manager
Boy Scouts of America
11.2023 - 05.2024
Senior Executive Director, Field Marketing
Academic Partnerships, Youngstown State University Online
01.2020 - 01.2023
Executive Director, Field Marketing
Academic Partnerships, Eastern Washington University Online
05.2018 - 01.2020
Education and Workforce Program Manager
Greater Spokane Incorporated
06.2017 - 05.2018
Marketing and Events Manager
US Army, Pentagon
09.2016 - 05.2017
Meetings Marketing Manager
AAAE
03.2015 - 09.2016
Communications and Marketing Coordinator
National School Transportation Association
09.2014 - 03.2015
Substitute Teacher
DoDEA
01.2011 - 06.2014
Marketing Coordinator
The CashLINQ Group
01.2006 - 12.2010
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Northwest Christian Schools, Inc.
Bachelor of Science (B.S.) - Communication
Eastern Washington University