Krystal Mendez
Houston,Texas
Summary
Results-driven marketing professional with extensive experience in creating and executing strategic marketing initiatives that enhance brand visibility and drive demand. Skilled in developing data-driven campaigns that align with organizational goals and deliver measurable results. Proven ability to foster long-term partnerships through effective communication and collaboration with stakeholders. Fluent in English and proficient in Microsoft Office Suite, with working knowledge of Spanish.
Overview
15
15
years of professional experience
Work History
AWS Alliance Marketing Senior Consultant
Deloitte Consulting LLP
Houston, TX
05.2022 - Current
- Developed and managed joint marketing campaigns with AWS, driving measurable pipeline growth across the public sector.
- Facilitated strategic planning sessions to align alliance objectives with evolving industry trends, ensuring cross-industry relevance and impact.
- Developed and implemented strategic messaging to differentiate Deloitte’s Public Sector AWS Cloud offerings, engaging key stakeholders and clients
- Established strong working relationships with both internal teams, as well as external clients and vendors.
- Executed agile plans with leadership and cross-functional teams to monitor marketing budgets.
- Launched new visual identity and led redesign to enhance brand visibility across alliances.
Senior Marketing Analyst
Direct Energy
Houston, USA
01.2020 - Current
- Strengthen long-term agency partner relationships in creating and delivering campaign plans, media buying, marketing assets, and execution, while ensuring the attainment of campaign deadlines.
- Take full charge of handling the overall portfolio of marketing campaigns and activities, final creative designs, market conditions, and competitors' actions to modify strategies and meet sales goals.
- Provide direct oversight to multimillion-dollar marketing budgets for Texas and Canada to maintain proper prioritization and utilization of resources for integrated mass campaigns, which support acquisition call volume and web traffic.
- Effectively administer third-party brand health results and advertising metrics to integrate data into future mass marketing campaigns, with actionable, consumer-driven advertising strategies driving business and marketing objectives.
- Render assistance with strategic planning and buying of media inventory based on historical data and sales trends to guarantee the development of an integrated omni marketing plan encompassing television, direct response television (DRTV), radio, streaming radio, out-of-home billboards, digital, print, and sponsored social media ads.
- Strategically establish brand guidelines within the organization for consistency of messaging and creativity across all channels and campaigns.
- Contribute to the drafting of creative briefs by using market research and competitive analysis toward the conceptualization of compelling marketing campaign messaging and brand awareness.
- Work closely with key stakeholders on new promotional campaigns to streamline effectiveness for tracking and optimization of campaigns.
- Efficiently supervise the end-to-end design and execution of digital marketing campaigns and supporting assets.
- Served as a key driving force behind the successful launch of three marketing and promotional campaigns with Amazon, which led to a 37% increase in year-over-year (YoY) sales.
- Received two MarCom Awards for the company's Q3 Amazon campaign for two out-of-home billboards with Amazon, including one gold and one platinum.
Canada Marketing Analyst
Direct Energy
Houston, USA
01.2018 - 01.2020
- Implemented weekly cross-functional team conference calls to ensure alignment of goals with marketing collateral and strategy.
- Expertly designed a brand strategy deck comprising all brands under Direct Energy to maintain brand alignment across the company.
- Fostered productive relationships with key stakeholders in promoting collaboration across Legal, Sales, Digital, Commercial, and Telesales.
- Played a vital role in leading the successful development and execution of 11 mass marketing campaigns in Alberta, Canada, including TV commercials, billboards, newspaper advertisements, marketing collateral, YouTube, and Facebook videos, along with a new product offer.
- Drove efforts in boosting marketing sales in Canada by 35% year over year by introducing a new product through mass marketing initiatives.
- Made a significant contribution to revising and creating content for the Direct Energy Canada website, which maximized conversion by 20% year over year.
- Enforced a new direct mail creative in Canada, which grew year-over-year direct mail sales by 27%, and call volume by 33%.
- Delivered support in marketing and creative development of the Canada Retention Team in improving Online Account Management activations by 20%.
Loyalty and Rewards Analyst
Direct Energy
Houston, USA
01.2017 - 01.2018
- Keenly assessed more than seven potential reward partners and programs
- Handled loyalty management, marketing, promotional campaigns, and training
- Spearheaded retrieval of $380K from American Express due to unused points prior official termination date
- Led and ensured timely and effective decommissioning of Plenti Rewards Program
Sales Delivery Implementation Specialist
Direct Energy
Houston, USA
01.2014 - 01.2017
- Oversaw more than 25 digital partners, which involved onboarding, campaign development, strategic planning, and reporting.
- Maintained a consistent and efficient process in presenting and influencing over 25 marketing campaigns to generate channel and sales opportunities.
- Partnered with internal stakeholders to determine gaps within the partner onboarding process, reducing the onboarding time of new partners and brokers by 30%.
- Evaluated and onboarded nearly 20 digital partners, which produced sales within 90 days.
Sales Business Analyst
Gexa Energy
Houston, USA
01.2011 - 01.2014
- Directed one of the largest commercial accounts with over 13,000 meters which produced $2.1M in annual revenue
- Functioned as liaison for direct sales representatives through coordination of pricing, contracts, and sales reports as well as usage consumption analysis
- Observed revenue margin while supporting efficiency growth
- Diligently addressed customer complaints by evaluating problems, conceptualizing solutions, creating reports, and providing recommendations to management
- Earlier Position Held: Lead Generation Specialist
Education
Bachelor of Business Administration - Marketing
University of Houston
Houston, TXSkills
- Digital Marketing
- Business Development
- Budget Administration
- Social Media Management
- Advertising and Branding
- Client and Stakeholder Relations
- Revenue and Profitability Growth
- Market Research Facilitation
Timeline
AWS Alliance Marketing Senior Consultant
Deloitte Consulting LLP
05.2022 - Current
Senior Marketing Analyst
Direct Energy
01.2020 - Current
Canada Marketing Analyst
Direct Energy
01.2018 - 01.2020
Loyalty and Rewards Analyst
Direct Energy
01.2017 - 01.2018
Sales Delivery Implementation Specialist
Direct Energy
01.2014 - 01.2017
Sales Business Analyst
Gexa Energy
01.2011 - 01.2014
Bachelor of Business Administration - Marketing
University of Houston