Summary
Overview
Work History
Education
Skills
Certification
Timeline
Key Achievements
Generic

Kumar Tangellamudi

Summary

Strategic technology leader with over 20 years of experience, specializing in Adobe Experience Cloud for the past 5 years. Recognized for patented product innovations and successful delivery of large-scale solutions. Expertise in Adobe Experience Platform, Real-Time CDP, CJA, AJO, Target, and SDK integrations for Fortune 500 clients across sectors. Skilled in customer data unification, identity resolution, real-time activation, and cross-channel orchestration; proficient in leading cross-functional teams, managing stakeholder expectations, and aligning martech platforms with enterprise digital strategy.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Enterprise Architect

Delta Airlines
09.2024 - Current
  • Architected Adobe Experience Platform (AEP), Real-Time CDP, AJO, and CJA for omnichannel personalization across digital, operational, and inflight channels.
  • Designed scalable and reusable XDM schemas to unify data across booking, loyalty, IFEC, and travel partner systems.
  • Implemented real-time customer profile ingestion pipelines using Adobe WebSDK and Edge Network.
  • Established secure API-based integrations and orchestrated services aligned with data governance policies.
  • Migrated Adobe Analytics to CJA with full funnel analysis, advanced visualizations, and streaming data sources.
  • Delivered multi-channel experimentation frameworks using Adobe Target and real-time segmentation.
  • Enabled paid media activation strategies via LiveRamp and Snapchat with closed-loop measurement.
  • Defined and governed private graph identity resolution and merge policy strategies.
  • Led Amex personalization integration with loyalty, spend, and offer targeting based on unified customer profiles.
  • Provided platform advisory and capability comparison including Braze, ActionIQ, HighTouch for potential augmentation.
  • Engaged with Adobe engineering to optimize implementation patterns and influence roadmap priorities.

Sr. Technology Consultant

CGI Technologies and Solutions
12.2023 - 08.2024
  • Delivered a highly visible Proof of Value (POV) for Verizon showcasing Adobe Experience Platform stack.
  • Developed extensible XDM schemas combining catalog metadata, CRM attributes, and behavioral data.
  • Engineered real-time data pipelines using batch and streaming ingestion capabilities of AEP.
  • Designed SDK-based integrations and secure authentication layers through API Gateway.
  • Delivered personalized product experiences using AJO and Adobe Target based on unified customer profiles.
  • Designed A/B and multivariate testing plans targeting layout, content, and CTAs for Verizon’s “Grid Wall of Products.”
  • Configured private graph identity resolution and developed unified profile merge logic.
  • Contributed to strategic workshops and enablement sessions with Verizon business and tech stakeholders.

Sr. Technology Manager

Anthem/Elevence Health
12.2020 - 11.2023
  • Managed application delivery, DevOps governance, directed modernization initiatives, CI/CD process implementation, and supported regulatory releases across core Anthem applications.
  • Spearheaded internal automation efforts and standardized environment provisioning and release cycles.
  • Transitioned into strategic leadership of AEP platform enablement, aligning with enterprise personalization roadmap.
  • Designed scalable data pipelines from EHR, wearables, and internal systems into AEP using batch and streaming ingestion.
  • Developed custom XDM schemas to unify health metrics, user preferences, and insurance attributes.
  • Defined merge policies and private graph-based identity resolution strategies for Real-Time CDP.
  • Partnered with legal, security, and marketing to enforce HIPAA and CCPA compliance standards.
  • Enabled data-driven engagement use cases powered by dynamic segmentation and real-time journeys via AJO.

Lead Consultant

CGI Technologies and Solutions
04.2014 - 12.2020
  • Led enterprise architecture and modernization initiatives across federal and commercial clients.
  • Designed microservices-based solutions using Java, Spring Boot, and deployed on AWS infrastructure.
  • Delivered scalable APIs with RESTful endpoints and Lambda-based compute services.
  • Championed CI/CD best practices using Jenkins, Git, Maven, and integrated SonarQube for quality gates.
  • Implemented observability stacks using Dynatrace and Splunk, improving SLA adherence and proactive monitoring.
  • Led performance tuning, cost optimization, and system design workshops across agile teams.
  • Delivered secure integration patterns addressing NVD vulnerabilities and ensuring FISMA compliance.
  • Mentored global delivery teams on cloud migration patterns and design principles.

Technical Lead

Sonata Software Ltd
05.2013 - 02.2014
  • Led technical design and delivery of image processing, dynamic PDF generation, and portal interfaces leveraging HTML, Ajax, and jQuery.
  • Architected metadata-driven models and implemented custom data views to support complex reporting needs.
  • Established Hybris practice by forming a specialized team, defining workflows, and introducing process standards for e-commerce solutions.
  • Collaborated closely with QA, support, and customer success teams to resolve critical issues and ensure quality delivery.

Senior Consultant

CGI Federal
10.2010 - 04.2013
  • Acted as technical lead for a large-scale federal initiative, defining system requirements and guiding solution architecture.
  • Conducted extensive accessibility compliance testing (508) and implemented cross-browser compatibility features to enhance user access.
  • Created and managed comprehensive release documentation, change control, and stakeholder communications.
  • Directed system tuning activities and coordinated efforts across dev/test teams to optimize performance.

Java Lead

Astegic Inc.
09.2009 - 09.2010
  • Designed and developed modular GWT-based components for EPA portal enhancements supporting dynamic content delivery.
  • Led efforts in database tuning, including implementation of Materialized Views, schedulers, and DB Link integrations.
  • Delivered end-to-end project demos and collaborated with business teams to align technical deliverables with strategic goals.
  • Authored deployment and support documentation to ensure knowledge transfer and operational readiness.

Senior Java Developer

CGI / AMS
01.2008 - 08.2009
  • Developed enterprise web applications using Java/J2EE with full-stack responsibilities, including UI, service, and database layers.
  • Coordinated efforts with offshore teams to meet development milestones and enhance delivery efficiency.
  • Diagnosed and resolved complex technical issues in transaction-heavy systems to improve stability and throughput.
  • Delivered proof-of-concept projects showcasing innovative features and integration capabilities.

Programmer Analyst

Cognizant Technologies
01.2005 - 12.2007
  • Engineered modular components for Orbitz platform using AppFuse, Spring, and JAXB for XML-based data exchange.
  • Integrated XSLT and HTML transformations for dynamic UI rendering.
  • Supported onsite-offshore model by providing after-hours coverage and rapid issue resolution.
  • Initiated and built foundational frameworks for multiple business modules, ensuring smooth transition to scaled development.

Education

Masters in Computer Applications -

University of Madras
India
01.2004

Bachelors in Computer Applications -

Nagarjuna University
India
01.2001

Skills

  • Adobe Stack: AEP, RT-CDP, AJO, CJA, Target, Launch, WebSDK, XDM
  • Cloud & Integration: AWS, S3, Lambda, Redshift, API Gateway, ECS
  • Programming & Tools: Java, JavaScript, Python, Jenkins, Postman, Kafka, Git
  • Data & Monitoring: Oracle, MongoDB, Postgres, RDS, Dynatrace, Splunk, Datadog
  • Architecture & Strategy: Identity Resolution, Consent Management, Data Governance, Microservices, CI/CD, Data Modeling

Certification

  • Adobe Certified Expert (AEP)
  • AWS Certified Architect
  • Java Certified Professional
  • Pega Certified Professional

Timeline

Enterprise Architect

Delta Airlines
09.2024 - Current

Sr. Technology Consultant

CGI Technologies and Solutions
12.2023 - 08.2024

Sr. Technology Manager

Anthem/Elevence Health
12.2020 - 11.2023

Lead Consultant

CGI Technologies and Solutions
04.2014 - 12.2020

Technical Lead

Sonata Software Ltd
05.2013 - 02.2014

Senior Consultant

CGI Federal
10.2010 - 04.2013

Java Lead

Astegic Inc.
09.2009 - 09.2010

Senior Java Developer

CGI / AMS
01.2008 - 08.2009

Programmer Analyst

Cognizant Technologies
01.2005 - 12.2007

Masters in Computer Applications -

University of Madras

Bachelors in Computer Applications -

Nagarjuna University

Key Achievements

  • Increased digital engagement by 15–20% at Delta Airlines through real-time targeting and orchestration.
  • Delivered a Verizon POV that accelerated martech decision-making by 60% and unlocked revenue generation.
  • Improved campaign data readiness by 70% at Anthem, driving 2x member engagement uplift.
  • Achieved 25% operational savings and improved uptime through DevOps modernization.
  • Awarded UiPath Excellence Award for automation.
  • Member of Quality Control Board in collaboration with KPMG.

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