Yogitha Goda

McKinney,TX

Summary

Results-driven Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) Developer with 6+ years of experience in designing, implementing, and optimizing real-time customer journeys and personalized marketing campaigns. Strong expertise in Real-Time CDP, XDM schema modeling, segmentation, identity resolution, data ingestion, and omni-channel journey orchestration. Proven ability to integrate AEP with CRM, analytics, and third-party systems to deliver data-driven customer experiences that increase engagement and ROI.

Designed and delivered enterprise-scale customer experience solutions leveraging Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) to drive real-time personalization and seamless journey orchestration.
Architected and implemented Real-Time Customer Data Platform (RT-CDP) solutions to unify customer data from multiple online and offline sources into a centralized customer profile.
Designed and implemented XDM (Experience Data Model) schemas, field groups, and datasets to ensure standardized, scalable, and governance-compliant data modeling.
Developed advanced audience segmentation strategies using behavioral, transactional, and demographic data to enable highly personalized marketing campaigns.
Implemented identity resolution strategies using identity graphs, namespace configuration, and deterministic/probabilistic matching to create unified customer profiles.
Built and optimized real-time and batch data ingestion pipelines using streaming APIs, Adobe sources connectors, and ETL integrations.
Designed and orchestrated omni-channel customer journeys across email, SMS, push notifications, in-app messaging, and web personalization using Adobe Journey Optimizer.
Configured event-based triggers and rule-based journey logic to enable contextual, real-time customer engagement.
Integrated AEP with CRM platforms, analytics tools, and third-party marketing systems via REST APIs and webhooks to ensure seamless data exchange.
Implemented governance policies, data labeling, consent management, and compliance frameworks to align with GDPR and CCPA requirements.
Developed and deployed dynamic content personalization using profile attributes, audience conditions, and real-time behavioral signals.
Monitored campaign performance using Adobe analytics integration and custom reporting dashboards to track KPIs such as engagement rate, conversion rate, and ROI.
Conducted A/B testing and journey experimentation to continuously optimize customer engagement strategies and improve marketing effectiveness.
Collaborated with marketing, data engineering, and business stakeholders to translate business requirements into scalable technical implementations.
Provided production support, troubleshooting, performance tuning, and documentation for AEP and AJO implementations to ensure system reliability and scalability.

Overview

years of professional experience

Work History

Senior AEP / AJO Developer

Hyundai Capital America

Plano, Texas

08.2022 - Current

Architected scalable XDM schemas, field groups, and custom classes aligned with enterprise data standards to ensure consistent data modeling and interoperability across systems.
Designed and maintained Real-Time Customer Profiles (RTCP) by configuring identity namespaces, merge policies, and profile stitching strategies to enable unified cross-channel personalization.
Developed complex, multi-step customer journeys in Adobe Journey Optimizer (AJO) incorporating event-based triggers, conditional branching, wait nodes, decision splits, and error-handling paths.
Configured both streaming and batch data ingestion pipelines using REST APIs, HTTP streaming endpoints, Adobe source connectors, and cloud storage integrations (S3/Azure Blob).
Implemented advanced identity resolution strategies leveraging deterministic and probabilistic matching to unify customer data across web, mobile apps, CRM, and offline sources.
Integrated AEP with CRM platforms and third-party marketing systems using REST APIs, OAuth authentication, webhooks, and JSON payload transformations for seamless audience activation.
Built reusable and performance-optimized audience segmentation logic using behavioral events, computed attributes, and time-based conditions to support targeted marketing campaigns.
Developed and configured Offer Decisioning and decision management rules, enabling real-time content personalization across email, push notifications, and in-app messaging.
Implemented custom data transformations and validations using Adobe Data Prep functions, calculated fields, and expression language during ingestion workflows.
Configured event schemas and experience events to capture real-time behavioral data from websites and mobile applications using Adobe Web SDK and Edge Network.
Enabled omni-channel activation by publishing audiences to downstream destinations including CRM systems, ad platforms, and email service providers.
Applied data governance policies, data usage labels, and consent enforcement rules to ensure regulatory compliance and controlled data activation.
Optimized journey performance by analyzing drop-offs, latency issues, and profile qualification timing to improve customer engagement metrics.
Automated deployment and environment management activities using structured configuration documentation and CI/CD-aligned migration practices across sandbox environments.
Collaborated closely with marketing, analytics, and data engineering teams to translate business campaign requirements into scalable technical architectures and executable journey logic.

Adobe Experience Platform Developer

Brillio

Banglore, India

09.2019 - 10.2021

Managed the implementation of Adobe Experience Platform (AEP) Real-Time CDP to centralize customer data from multiple enterprise systems into a unified, actionable profile store.
Designed and created datasets, schema relationships, and identity-enabled datasets, ensuring proper profile enablement and accurate customer stitching.
Configured and enforced data governance frameworks, including data usage labels, marketing actions, and policy rules to control downstream audience activation.
Developed advanced audience segments using behavioral event data, transactional history, demographic attributes, and computed attributes to support precision targeting.
Engineered event-based triggers for use cases such as cart abandonment, browse abandonment, product recommendations, and re-engagement campaigns, leveraging real-time experience events.
Integrated AEP with Adobe Analytics to ingest behavioral insights, enabling enriched segmentation and data-driven personalization strategies.
Built and consumed RESTful APIs for secure ingestion of external system data, implementing OAuth authentication, JSON payload structuring, and error handling mechanisms.
Configured streaming ingestion using Adobe Edge Network and Web SDK, ensuring low-latency data capture from web and mobile platforms.
Performed detailed data validation, schema testing, and QA processes, including payload inspection, identity verification, and segment qualification testing.
Monitored ingestion workflows and segment evaluation performance using system logs, dataset activity metrics, and profile processing indicators.
Collaborated with data engineering teams to map and transform legacy data models into XDM-compliant schemas, applying data normalization and transformation logic.
Implemented calculated fields and transformation rules using Data Prep functions and expression language to standardize incoming data during ingestion.
Documented technical configurations, API specifications, schema mappings, and governance policies to support maintainability, scalability, and cross-team collaboration.

Adobe Campaign / Marketing Automation Developer

Mirketa

Noida, India

07.2018 - 08.2019

Designed and executed automated cross-channel marketing campaigns using Adobe Campaign, leveraging workflows, delivery templates, and campaign orchestration capabilities.
Developed advanced audience segmentation logic using query activities, filtering conditions, exclusion rules, and enrichment workflows to support highly targeted promotional campaigns.
Implemented dynamic email personalization using conditional content blocks, personalization fields, JavaScript expressions, and dynamic subject line optimization.
Configured and customized campaign workflows including scheduler activities, split logic, approvals, and alert notifications to automate end-to-end marketing processes.
Integrated CRM and transactional data into campaign workflows using secure data imports, API-based connectors, SFTP file transfers, and automated ETL processes.
Developed and optimized email templates using HTML, CSS, and Adobe Campaign scripting to ensure responsive design and cross-client compatibility.
Conducted A/B and multivariate testing by configuring test groups, control groups, and statistical measurement criteria to evaluate campaign effectiveness.
Analyzed campaign performance metrics including open rates, click-through rates, bounce rates, and conversions using built-in reporting dashboards and exported data analysis.
Implemented data cleansing, deduplication, and suppression logic to maintain database hygiene and ensure regulatory compliance in outbound communications.
Supported migration initiatives from legacy marketing automation platforms to Adobe Experience Cloud, including data mapping, workflow redesign, template migration, and validation testing.

Education

Bachelor of Science - Information Technology

JB Institute of Engineering And Technology

India

Master of Science - Data Science

University of Houston

Houston, TX

Skills

Adobe Experience Cloud: Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Real-Time CDP (RT-CDP), Adobe Campaign, Adobe Analytics

Data Modeling & Schema: XDM Schema Design, Custom Classes, Field Groups, Identity-Enabled Datasets, Experience Events, Schema Relationships

Customer Data & Identity: Real-Time Customer Profile (RTCP), Identity Graph, Identity Namespaces, Merge Policies, Deterministic & Probabilistic Matching, Profile Stitching

Data Ingestion & Processing: Streaming Ingestion, Batch Ingestion, REST APIs, HTTP Streaming Endpoints, Adobe Source Connectors, ETL Integrations, S3, Azure Blob Storage, Adobe Data Prep, Calculated Fields, Expression Language

Journey Orchestration: Event-Based Journeys, Conditional Branching, Wait Nodes, Decision Splits, Rule-Based Logic, Error Handling Paths, Offer Decisioning, Decision Management

Segmentation & Personalization: Behavioral Segmentation, Transactional Segmentation, Demographic Targeting, Computed Attributes, Time-Based Conditions, Dynamic Content Personalization

Timeline