Prasanna Soni

Experienced Senior Developer and Solution Architect with a demonstrated history of working in Adobe Campaign , AEP , RTCDP , Journey Orchestration , AEM / CQ, Analytics, Audience Manager. Have experience in Oracle Database, snowflake , Big Data Analytics, Enterprise Content Management, and IT Strategy, Masters in Computer Science from University of Illinois at Urbana-Champaign.

• 10+ years of experience in marketing technology focused on Adobe suite of products Campaign, AEP , AJO , RT-CDP.
• Campaign V7 to V8 migration , design data model , Collaborated with stakeholders to ensure accuracy of data migration processes and build strategy to migrate the data and workflows to V8 platform.
• Integrated AEP, Campaign V8 and AJO to do segmentation and campaign execution.
• Designed and Developed Complex import and Launcher workflows in new campaign V8 platform and AJO.
• Designed and implemented end to end journey.
• Provided broadlog and tracking logs of customers communication to snowflake for further reporting.
• Experienced in adobe campaign in creating and executing tracking and managing cross channel campaigns.
• Designing and implementing integration with external database to load customer profile data and other transactional data into Adobe to drive multi-channel marketing campaign.
• Created technical workflow , targeting and segmenting , campaign execution, performing A/B testing and managing message center to send real time and batch communications.%
• Build Complex security model to align with organizational security and implement across Adobe multiple products.
• Strong understanding of marketing technology ecosystems and integrations , Proven track record of leading successful AEP-AJO-Campaign implementations. Ability to synthesize client requirements and design proof of concepts.
• Demonstrated project management capabilities, including task prioritization and risk mitigation
• Advanced knowledge of Campaign AJO APIs, data models, and integration capabilities.

Solution Architect : design and implement enterprise wide document management solution using Filenet / Documentum / AEM/ D2 /Webtop / xPressions.

Hands on experience in D2, Documentum Upgrades, xPression, development. Migrated Documentum to Filenet. Good exposure of electronic & physical record management, contracts management. Coordinating with Business and multiple external teams to implement enterprise wide solution was primary role in the area of enterprise content management.

Self-motivated and have organizational ability to effectively set priorities to achieve immediate and long-term goals and meet operational deadlines. Possess strong interpersonal abilities for working with various clients and team members in various domains, throughout all the lifecycles of a project.

As a AEM and Documentum/ FileNet / xPressions expert, I was responsible for Plan and Upgrade the content server and all Adobe AEM / FileNet / Documentum software in high availability mode. Set up and perform the disaster recovery, Create and implement the upgrade strategy. Build asset management strategies across marketing department.

Build ECM platform and worked on migration of ECM from Documentum to FileNet. Hands of development and migration of assets, content and metadata.