KUN LI
Chengdu,SICHUAN
Summary
Brand & Market Operations: 8 years of experience integrating market, brand, and media resources, delivering effective strategies.
Event Marketing: Background in large-scale events at Hunan Broadcating System, with successful cases of extensive online exposure.
Urban Renewal Projects: Experience in planning and promoting city-level projects (e.g., Kuanzhai Jiangzao Lab) from inception.
Team Management: Rich experience managing post-90s and post-95s teams.
Diverse Brand Experience: Experience in both large state-owned enterprises and internet startups.
Overview
8
8
years of professional experience
1
1
Certification
Work History
MANAGER OF PLANNING&DESIGN DEPARTMENT
GREENWAY JINGXIN CULTURE&TOURISM CO.,LTD.
06.2023 - Current
Marketing Strategy Management: Organize project-related planning work, coordinate departments to complete planning schemes and approvals.
Brand Building: Establish the company’s brand system, oversee brand promotion, content operations, and media relations.
Creative Design Management: Manage project visual and graphic design.
Company Setup and Planning: Participate in the company’s setup and business planning.
MANAGER OF OPERATIONS
KUANZHAI JIANGZAO LAB CO.,LTD.
04.2020 - 06.2023
Brand Management: Led brand labeling work, planning multiple exhibitions with 80,000 visitors, 12,000 co-branded cultural products sold.
Product Development: Developed the “KUANZHAI JIANGZAO” series, covering high, medium, and low-end consumer segments.
Awards: Received several awards from the Chengdu Bureau of Culture and Tourism, such as “Most Chengdu · New Aesthetic Space”.
Commercial Operations: Implemented brand-enabled commercial operations, creating several innovative projects.
PROJECT PROMOTION MANAGER
HUNAN BROADCASTING SYSTEM
09.2016 - 09.2017
Concert Promotion: Fully responsible for the promotion of "Zitao Huang's 2017 PROMISE Tour", achieving over 2.1 billion reads on Weibo.
Variety Show Promotion: Managed online promotions for variety shows including "Hello Goddess", "Super Dimensional Idol", and "Dad, Where Are We Going?".
Education
MBA - Marketing
SOUTHWEST JIAOTONG UNIVERSITY
CHENGDU,SICHUAN06.2025
Bachelor of Arts - Journalism
SOUTHWEST MINZU UNIVERSITY
CHENGDU,SICHUAN06.2016
Skills
Team Leadership
Customer Relationship Management (CRM)
Marketing
Brand Management
Certification
National Broadcasting and Television Editor and Journalist Qualification Certificate
Timeline
MANAGER OF PLANNING&DESIGN DEPARTMENT
GREENWAY JINGXIN CULTURE&TOURISM CO.,LTD.
06.2023 - Current
MANAGER OF OPERATIONS
KUANZHAI JIANGZAO LAB CO.,LTD.
04.2020 - 06.2023
PROJECT PROMOTION MANAGER
HUNAN BROADCASTING SYSTEM
09.2016 - 09.2017
MBA - Marketing
SOUTHWEST JIAOTONG UNIVERSITY
Bachelor of Arts - Journalism
SOUTHWEST MINZU UNIVERSITY