Kyle Canova
Indio,CA
Summary
Talented and tenacious CPG professional with a track record of building share and achieving profitable results for manufacturers. A proven sales leader with extensive experience across diverse customers and go-to-market strategies, including chain grocery accounts and wholesalers, implementing EDLP, Hybrid Hi-Lo, and extreme Hi-Lo models across the United States.
Overview
14
14
years of professional experience
Work History
Director of Sales – Wholesale
Bumble Bee Seafoods
02.2017 - Current
- Represent Bumble Bee Seafoods in sales, forecasting, trade spend, and broker management.
- Lead operations at key accounts, including C&S, UNFI, and AWG.
- Tasked with driving profitability and increasing efficiency at wholesale within the regional broker network.
- Decreased significant overspend and optimized profitability at key UNFI indirect account, Raleys.
- Consolidated four broker points of contact into a single point for UNFI and C&S new national merchandising models.
- Manage $28.6M in sales and one direct report, Key Account Manager-West.
Director of Sales – Team Lead: Albertsons Companies
Bumble Bee Seafoods
03.2021 - 10.2024
- Managed sales, forecasting, trade spend, and broker relationships for Albertsons Companies and Associated Wholesale Grocers.
- Successfully implemented 'Protein on the Run Kits' nationally in 2,026 Albertsons stores, driving 81% upside in gross sales in 2021.
- Partnered with Albertsons on investment feature and display programs, achieving 158% to quota sales and 142% to quota gross margin in 2022.
- First in the company to secure Net New Distribution of Bumble Bee’s 2023 new item portfolio to Albertsons, delivering 395 total distribution points.
- Managed $49.7M in annual gross sales and a broker network of 14+ individuals.
- Successfully recovered $179,000 in lost trade allowance in 2024 due to a customer supply chain tracking system error.
- Only sales manager to deliver positive year-to-date numbers in 2025 at Associated Wholesale Grocers, a top 20 company account.
National Account Manager- West
Bumble Bee Seafoods
02.2017 - 02.2021
- Managed sales, forecasting, trade spend, and broker relationships for Western U.S. retail customers, including Albertsons divisions and Associated Wholesale Grocers.
- Built and executed promotional programs that increased EQ Volume share in 2017 across key Albertsons divisions: Southwest (+2.1%), Denver (+1.6%), Portland (+11%), and Northern California (+1.2%).
- Collaborated with the revenue management department to obtain 9 new points of distribution for pouch flavored tuna, growing total segment share from 8% to 55% in 2018.
- Secured 7 new points of pouch distribution at Albertsons Seattle, projecting $268K of incremental revenue growth.
- Obtained a minimum of 3 incremental SKUs at each category review in 2017 and 2018.
- Significantly decreased overspends by company predecessors at two assigned customer accounts.
Sabbatical
05.2016 - 01.2017
- Full-time care of ailing family member.
Sales Manager- Branded Products
Transpacific Foods
08.2015 - 04.2016
- Redeveloped go-to-market strategy for revitalized Ace of Diamonds fruit and vegetable brands and Happy Valley Farms dried fruit brands across C-store, Club, and grocery channels, domestically and internationally.
- Position dissolved in April 2016.
Business Development Manager
Advantage Solutions
11.2012 - 08.2015
- Owned and drove revenue growth for seven assigned CPG clients.
- Successfully delivered Post Cereals customer operating budget in FY2014.
- Interviewed for and secured representation of Tootsie Roll Industries' Kansas and Oklahoma business.
- Collaborated with clients on multiple retail sales initiatives to drive distribution at wholesalers' member stores.
- Achieved 115% to quota in 2014 commissions.
Associate Business Development Manager
Advantage Solutions
04.2012 - 11.2012
- Supported sales and revenue growth for Advantage Solutions clients in an entry-level CPG broker sales role.
- Achieved a client’s fiscal quarter sales goals within the first three months and positioned them to over-deliver quota by selling in double the seasonal offerings in June 2012.
- Expanded client base from 3 to 12 in just six months due to quality performance.
- Reached quota for all assigned clients within the position.
- Promoted to Business Development Manager in just six months.
Leadership Development Associate
Advantage Solutions
06.2011 - 04.2012
- Participated in a rotational immersion program to gain experience in all aspects of marketing and corporate units.
- Built client update presentations for the executive leadership team during the Sales rotation.
- Executed sourcing and logistics for field marketing programs during the Supply Chain rotation.
- Provided field training to marketing program associates during the Marketing rotation.
- Collaborated on RFP responses during the Business Development rotation.
- Managed reporting, billing, and budgeting during the Finance rotation.
Education
Bachelor of Science - Business Administration with concentration in Finance
California State University, Chico
Chico, CA12-2010
Skills
- Sales Management
- Strategic Planning
- Forecasting
- Category Optimization
- Post-Promotion Analysis
- Broker Management
Timeline
Director of Sales – Team Lead: Albertsons Companies
Bumble Bee Seafoods
03.2021 - 10.2024
Director of Sales – Wholesale
Bumble Bee Seafoods
02.2017 - Current
National Account Manager- West
Bumble Bee Seafoods
02.2017 - 02.2021
Sabbatical
05.2016 - 01.2017
Sales Manager- Branded Products
Transpacific Foods
08.2015 - 04.2016
Business Development Manager
Advantage Solutions
11.2012 - 08.2015
Associate Business Development Manager
Advantage Solutions
04.2012 - 11.2012
Leadership Development Associate
Advantage Solutions
06.2011 - 04.2012
Bachelor of Science - Business Administration with concentration in Finance
California State University, Chico
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