KYLE FERGUSON
The Woodlands,TX
Summary
Dynamic Technical Director with 5 years of experience leading technology-centric departments to excel as key contributors. Passionate about leveraging technical education to drive positive business outcomes. Proficient in uniting diverse teams, both educationally and geographically, to achieve common objectives. Seeking new opportunities outside the Salesforce ecosystem to apply expertise in technology and strategic leadership for enhanced value and execution within a company.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
Director of Technology, Consumer
MASA
10.2022 - Current
- Leading EBITDA growth initiatives for 2025 by driving modern CRM, marketing platform, and ERP implementation, following a previous failed Dynamics CRM implementation.
- Developing enterprise technology roadmaps and managing vendor relationships to align with strategic business objectives.
- Building rapid prototypes and wireframes using Figma and Vercel to visualize and validate system improvements.
Enterprise Product Manager
SCI Direct
06.2022 - 10.2024
- Led Salesforce system migrations & architecture design, reducing tech debt and enhancing lead routing efficiency.
- Implemented Salesforce automation, increasing lead response rates by 30% and reducing manual tasks.
- Integrated marketing platforms with Salesforce, processing 30K+ web leads per month, increasing marketing pipeline by 90%.
- Established a claims & customer service workflow, reducing resolution times and improving customer satisfaction.
Manager, Salesforce
CapTech Consulting
06.2021 - 06.2022
- Designed scalable Salesforce architectures, collaborating with Enterprise Architects for end-to-end integrations.
- Led Salesforce CPQ implementations, optimizing order-to-cash workflows for startup and enterprise clients.
- Developed product roadmaps & Agile delivery strategies, ensuring on-time, on-budget releases.
- Managed Salesforce DevOps, leveraging SFDX, Metadata API, and CI/CD pipelines.
Salesforce Consultant
Slalom
02.2020 - 04.2021
- Delivered Sales Cloud & Service Cloud implementations for clients in manufacturing, government, and tech sectors.
- Led Salesforce security redesigns, improving data integrity & role-based access control.
- Developed custom workflows & automation, increasing system adoption by 80%.
Global Salesforce Administrator, Sales Ops
Hexagon PPM
08.2018 - 02.2020
- Managed Salesforce architecture & security, serving as the primary contact for CPQ & UI configurations.
- Led data migration & system integration efforts, optimizing user adoption and process automation.
- Implemented Salesforce document automation (Nintex, Drawloop) for high-value opportunities ($1M+ deals).
Education
BBA - Management Information Systems
University of Houston
08.2013 - 05.2017
Full Stack Development Certificate -
The University of Texas At Austin
08.2021 - 01.2022
Skills
- CRM software
- Cross-functional coordination
- Performance tracking
- Software development
- Sales support
- Client onboarding
- Sales presentations
- Project management
Timeline
Director of Technology, Consumer
MASA
10.2022 - Current
Enterprise Product Manager
SCI Direct
06.2022 - 10.2024
Full Stack Development Certificate -
The University of Texas At Austin
08.2021 - 01.2022
Manager, Salesforce
CapTech Consulting
06.2021 - 06.2022
Salesforce Consultant
Slalom
02.2020 - 04.2021
Global Salesforce Administrator, Sales Ops
Hexagon PPM
08.2018 - 02.2020
BBA - Management Information Systems
University of Houston
08.2013 - 05.2017
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