Kyle Fitzsimmons
Chicago,IL
Summary
Seasoned Marketing Content Manager with a proven track record at various verticals, enhancing brand visibility and engaging a diverse audience through strategic content planning and SEO best practices. Skilled in project leadership and roadmap organization, I've driven significant growth by focusing on impactful brand messaging and data-driven strategies.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Marketing Content Manager
NinjaTrader
Chicago, IL
03.2023 - 11.2024
- Managed content and strategized new campaigns for vendor portal of 1,200+ active Ecosystem partners
- Optimized and published content for the world's No. 1 retail futures trading platform
Marketing Manager
The Mather Group, LLC
Chicago, IL
07.2022 - 11.2022
- Marketing automation and optimization for Salesforce Pardot
- Multimedia strategy, including web copy, video and digital to support organizational growth
Marketing Content Manager
Ultra Commerce
Chicago, IL
12.2020 - 07.2022
- Content for brand awareness: Blog articles, social media, email workflows, video, etc.
- Sales and marketing collateral: Sales sheets, solution briefs, whitepapers, etc.
Marketing Manager
Dimension Craft Inc.
Chicago, IL
02.2018 - 03.2020
- Inbound and outbound marketing strategy to promote lead generation and sales activity in support of a year-round conference and event expo calendar
Marketing Manager
WorkXO
Chicago, IL
09.2017 - 02.2018
- Collaborating with the CEO to manage an editorial calendar that drives targeted visits to WorkXO-owned content (including blog posts, videos, case studies, infographics, e-books, research papers, etc.)
Corporate Communications Manager
Spend Matters
Chicago, IL
04.2014 - 09.2017
- Creating all marketing content (email campaigns, weekly newsletters, social media, on-site collateral including site Media Kits, articles and product landing pages/infographics)
Managing Editor
TRIBUS
Chicago, IL
08.2013 - 03.2014
- Managed a suite of more than 30 clients in the real estate, mortgage and related industries
Section Editor
Brafton Inc.
Chicago, IL
06.2011 - 08.2013
- Promoted to Assistant Editor of the Finance Section where I managed a team of writers covering the housing, insurance and financial industries, and then promoted to Section Editor of the Finance & Industry Section
Web Copywriter + Content Manager
Diversified Net Media, LLC
Chicago, IL
05.2010 - 06.2011
- Developed and managed web content for the largest personal bankruptcy law firm in the United States
SEO Copywriter
InsuranceAgents.com
Chicago, IL
07.2009 - 02.2010
- Articles, press releases, and blogs writing engineered to inform and direct insurance consumers to the website, InsuranceAgents.com, which offered free and reliable insurance quotes
Freelance Reporter
Inside Publications
Chicago, IL
05.2009 - 07.2009
- Freelance reporting for several weekly publications serving Chicago's North Side
Editorial Intern
Sherman Publications
Lake Orion, MI
05.2008 - 08.2008
- Three-month internship where I polished my writing skills and also was able to diversify my skill set by learning photography, design and layout
Staff + Senior Reporter
Central Michigan Life
Mount Pleasant, MI
08.2006 - 05.2008
- Staff and then senior reporter for the award-winning, student-run publication of Central Michigan University
Education
Bachelor of Science - Journalism, minor in English
Central Michigan University
08-2008
Skills
- SEO best practices
- Roadmap organization
- Strategic content planning
- Brand messaging
- Style guide management
- Project solutions
- Google analytics
- Web analytics
- CMS management
- Content curation
- Site maintenance
- Editorial planning
- Podcast production
- Project leadership
Certification
- AdWords Fundamentals
- SEO
Timeline
Marketing Content Manager
NinjaTrader
03.2023 - 11.2024
Marketing Manager
The Mather Group, LLC
07.2022 - 11.2022
Marketing Content Manager
Ultra Commerce
12.2020 - 07.2022
Marketing Manager
Dimension Craft Inc.
02.2018 - 03.2020
Marketing Manager
WorkXO
09.2017 - 02.2018
Corporate Communications Manager
Spend Matters
04.2014 - 09.2017
Managing Editor
TRIBUS
08.2013 - 03.2014
Section Editor
Brafton Inc.
06.2011 - 08.2013
Web Copywriter + Content Manager
Diversified Net Media, LLC
05.2010 - 06.2011
SEO Copywriter
InsuranceAgents.com
07.2009 - 02.2010
Freelance Reporter
Inside Publications
05.2009 - 07.2009
Editorial Intern
Sherman Publications
05.2008 - 08.2008
Staff + Senior Reporter
Central Michigan Life
08.2006 - 05.2008
Bachelor of Science - Journalism, minor in English
Central Michigan University
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