Kyle Hufnagel
Marketing Copywriter & Communication Specialist
Los Angeles,CA
Summary
I'm a 34 year-old currently based in Los Angeles. Utilizing new and innovative strategies along with sharp and creative content, I'm passionate crafting successful campaigns. As a dedicated creative with over a decades experience of writing with a purpose, collaborating with other creatives is where my talents thrive and bringing original concepts to life is what I care about. As a former newsroom writer and editor with an exquisite attention to detail, complex campaigns retain a recognizable tone as passionate ideation comes to life.
Overview
7
7
years of professional experience
2
2
years of post-secondary education
Work History
Copywriter
CSUN University Student Union
Northridge, CA
01.2016 - Current
• Led a team of copywriters, designers, videographers to produce full service marketing campaigns with traditional promotional items
• Invented an in-house Style Guide
• Established brand identity for one of the largest Student Unions in California
• Developed branding for a $5.4 Million University Wellness Center
• Created and Edited Annual Report content including ghost writing for Executive Director and Board of Directors
• Collaborated to produce an educational campaign for the CSUN Student Union's $130 Million Renovation and Expansion referendum
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality
- Liaised with content partners to develop short and long-term media outreach strategies
Editorial Assistant
CSUN University Student Union
Northridge, CA
12.2014 - 12.2015
- Composed and edited copy for radio, print, calendars, emails, web, social media
- Developed Public Relations strategy producing and distributing Press Releases and Media Alerts
- Met with clients to determine marketing direction for short and long term campaigns
Education
Bachelor of Arts - Journalism
California State University, Northridge
Los Angeles, CA 08.2012 - 01.2015
Skills
Marketing Communications
undefinedAffiliations
- American Marketing Association (AMA)
- Society of Professional Journalists (SPJ)
- Public Relations Student Society of America (PRSSA)
- The Society for Editing (ACES)
Timeline
Copywriter
CSUN University Student Union
01.2016 - Current
Editorial Assistant
CSUN University Student Union
12.2014 - 12.2015
Bachelor of Arts - Journalism
California State University, Northridge
08.2012 - 01.2015
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