Mary Zukin
Meridian,ID
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over fifteen-year career. Tenacious manager and account executive with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Leader committed to motivating others and offering extensive knowledge. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.
Overview
17
17
years of professional experience
Work History
Senior Marketing Executive/Sales Manager
Iliad Media Group
09.2011 - Current
- Manage, train, and mentor team of 6 sales reps
- Develop sales trainings
- Works one on one with Director of Sales to develop new effective sales packages, promotions, and work flows.
- Hired exceptional candidates and led staff to maximize productivity and eliminate process lags.
- Leads weekly meetings with executive leadership to identify opportunities for improvement, establish milestones and tailor products to individual markets.
- Discovered areas of improvement by generating quarterly operational and sales reports.
- Lead of sales team for 10+ years with minimum 20% increase in sales each year.
- Manages book of over 1.5 million dollars in business per year
- Responsible for developing marketing plans and prices for local, regional and national advertisers
- Researching and surveying market to meet clients' needs
- Create and produce advertisement campaigns both on air and digitally
- Event planning and execution
- Responsible for building and maintaining trusted relationships with agency, corporate, political and local advertisers
- Hired, train, and mentored new employees and sales team
- Prepared and presented sales trainings
- Produced contracts, reports, letters, and proposals for clients.
- Aggressively pursued competitive accounts by differentiating company from competitors.
Owner/Operator
Hashtag Marketing
03.2016 - Current
- Developed marketing content such as blogs, promotional materials and advertisements for social media for clients
- Increased customer engagement through social media
- Analyzed and reported social media and online marketing campaign results.
- Managed and trained employees
- Identified target market and key segments through in-depth analysis of markets and related trends.
Sales Executive
Pacific Empire Radio
11.2010 - 09.2011
- Created custom radio and promotional campaigns for clients
- Managed over 25 local and regional advertising accounts
- Negotiated contracts and pricing
- Commercial production and creation
- Managed events and promotions for 2 stations
- Built strong client relationships and provided continued customer service
Medical Assistant
Cascade Occupational Medicine
10.2006 - 06.2010
- Answered phones, scheduled appointments, data entry, charting, vitals, venipunctures, specimen collections, lab tests immunizations, DOT drug screens, hearing and eye sight exams, physical capacity exams,x-rays and assisted doctors in patient exams and care
Education
Digital Marketing Certification -
Digital Marketing Institute
09.2019
Associates of Applied Science -
Pioneer Pacific College
05.2006
High School Diploma -
La Grande High School
2003
Skills
- Self Motivated and Self Sufficient
- Natural Leader
- Proficiency with multiple CRM Systems
- Client Development
- Networking Skills
- Media relations
- Social Media Management
- Goal-Oriented
- Conflict Resolution
- Digital Marketing Training
- Market Analysis
- Media Buying
- Coaching and Mentoring
- Profit and Revenue-Generating Strategies
- Business Development and Planning
- Goals and Performance
- National and Regional Account Management
- Critical Thinking
- Product Knowledge
Affiliations
- Board of Directors - Meadow Outdoor Advertising
- Board of Directors- Idaho Sate Broadcaster Board
- Board of Directors- FUNDSY
Timeline
Owner/Operator
Hashtag Marketing
03.2016 - Current
Senior Marketing Executive/Sales Manager
Iliad Media Group
09.2011 - Current
Sales Executive
Pacific Empire Radio
11.2010 - 09.2011
Medical Assistant
Cascade Occupational Medicine
10.2006 - 06.2010
Digital Marketing Certification -
Digital Marketing Institute
Associates of Applied Science -
Pioneer Pacific College
High School Diploma -
La Grande High School