Ambitious, motivated, and organized individual driven to succeed in all areas. Experienced leader with a strong work ethic, welcomes accountability, and set an example for others to follow regardless of position. Effectively able to build and maintain a trusting relationship with all individuals. This is accomplished through open communication, identifying objectives, and resolving obstacles.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing Manager/Director
T&I Credit Union
Clawson, MI
08.2018 - Current
Conducted thorough competitor analysis and market research to identify new opportunities, target markets, and maintain a competitive edge.
Optimized website content through research, implementation, and optimization of SEO strategies.
Work closely with organizational leadership and board of directors to guide operational strategy.
Manage budgets, allocating funds to strategically support credit union goals.
Oversee and implantation of new products/services.
Head of a year-long branding campaign (04/2021-03/2022)
Business Development and Marketing Specialist
T&I Credit Union
Clawson, MI
12.2017 - 08.2018
Managed social media accounts for optimal audience engagement and increased online presence.
Work with members directly through credit score analysis and management.
Partner with local schools and community organizations.
Cultivated a positive work environment that fostered employee engagement and boosted overall team morale.
Maintained and improved company's reputation and positive image in markets served.
Marketing Intern
T&I Credit Union
Clawson, MI
10.2017 - 12.2017
I was tasked with analyzing existing marketing practices & suggesting recommendations for improvements
Performing a complete analysis of all existing marketing practices
Utilizing a SWOT & PESTLE Analysis of the Credit Union
Creating an in-depth presentation highlighting discoveries, solutions, & action plan
Presenting all findings to the Management Team and Board of Directors.
Young Professional Leader
FUELmi
08.2021 - Current
Collaborated with other young professionals (YPs) leaders
Organized activities, events, and a conference for YPs
Created networking opportunities for YPs with vendors & executives
Designed an experience that encourages YPs to build industry relationships.
Continually develop relationship with outside groups to foster new relationships and opportunities to grow the group and share with YPs.
YP Board Member
Michigan Credit Union Foundation (MCUF)
Lansing, MI
07.2022 - Current
I serve as a representative for young professionals in a non-voting capacity.
Collaboration among board members through open communication and shared thoughts on discussed topics.
Assisted with development of organizational budgets and resource allocation plans.
Participated in a committee for United Way.
Cook/Manager
Great Lakes Family Dining
07.2011 - 12.2017
Education
Bachelor of Science in Marketing -
Walsh College
06.2018
Associates in General Studies -
Macomb Community College
12.2015
Skills
Problem analysis and solution
Strong communication skills
Capable of adapting to changes while remaining focused on the tasks at hand
Creative thinker who lost the box people are constantly trying to think outside of
Strong time management skills
Proficient with Microsoft Office
Certification
Certified Credit Union Financial Counselor (CCUFC) - August 2023
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