Kyler Johnson
San Antonio,TX
Summary
Results-driven marketing professional with over 3 years of experience in strategic content creation, influencer marketing, and business development. Demonstrated success in managing multi-channel marketing campaigns, building partnerships, and driving measurable growth for B2B and B2C clients. Expertise in developing and executing KPI-driven strategies, building strong relationships with partners, and optimizing campaign performance. Skilled in influencer recruitment, content marketing, and client-facing communication with a passion for pushing the envelope on partnership marketing solutions.
Overview
2
2
years of professional experience
Work History
Director of Marketing and Account Management
MAYVON Family Inc.
Atlanta, GA
05.2024 - Current
- Successfully executed and managed influencer marketing plans to maximize brand reach
- Led business development initiatives, identifying high-potential partners for collaborative opportunities.
- Managed client communication and campaign execution, delivering measurable outcomes aligned with client goals.
- Negotiated contracts with brands to ensure effective content creation.
- Reviewed existing processes and identified areas for improvement in order to maximize efficiency.
Marketing Coordinator
Emerald Fox Marketing & Consulting
San Antonio, TX
11.2023 - Current
- Orchestrated and executed diverse internal marketing campaigns that included email, social media promotion, creative graphic designing and persuasive copywriting
- Demonstrated strong project management skills in handling client initiatives
- Streamlined RFQ process resulting in increased efficiency
- Conducted market analysis on competitors, customer needs, and industry trends.
- Maintained client relationships with existing customers through regular contact and follow-up activities.
- Assisted in the preparation of proposals, contracts, and reports.
- Participated in trade shows to promote products and services.
- Coordinated meetings between senior management and key clients or partners.
- Researched potential new clients and markets for the organization's products and services.
Marketing Specialist
Codeup
San Antonio, TX
05.2022 - 11.2023
- Developed and promoted organic content, enhancing brand visibility and engagement.
- Produced written content for various platforms such as blogs, social media, and marketing materials
- Orchestrated email marketing campaigns driving engagement and loyalty.
- Curated compelling social media content, managed metrics, and planned editorial calendars.
- Developed and executed marketing events to build relationships and promote awareness.
- Played a key role in establishing brand guidelines and conducting data analysis to enhance strategies.
Education
Bachelor of Arts - Strategic Communication
University of Houston
Houston, TX05-2022
Skills
- Influencer & Content Marketing: Expertise in developing KPI-driven influencer campaigns
- Strategic Planning: Proven ability to align marketing strategies with client goals and milestones
- Partnership Development: Track record of fostering and growing high-potential relationships in diverse verticals
- Copywriting & Blog Writing: Strong communication skills with a focus on persuasive, goal-oriented messaging
- Social Media Marketing: Experienced in managing campaigns across Instagram, LinkedIn, YouTube, TikTok, and more
- Email Marketing & Automation: Proficient in email strategy and tools like MailChimp, HubSpot, and Constant Contact
- Project Management: Skilled in Asana, Trello, Slack, and coordinating across remote teams
- AI Fluency: Adept at leveraging AI tools for content creation, social listening, and market research
- Tech Stack: HubSpot, WordPress, Adobe Creative Cloud, Canva, Microsoft Office, Google Suite, Dropbox
Timeline
Director of Marketing and Account Management
MAYVON Family Inc.
05.2024 - Current
Marketing Coordinator
Emerald Fox Marketing & Consulting
11.2023 - Current
Marketing Specialist
Codeup
05.2022 - 11.2023
Bachelor of Arts - Strategic Communication
University of Houston
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