Kylie Ferguson
Phoenix,AZ
Summary
Over a decade of experience in sales and account management with a focus on SaaS
Proven track record of consistently surpassing sales targets, recognized with a spot in the President's Club at Zip Recruiter in 2021, and achieving 208% to goal. Adept at cultivating strong relationships, implementing creative strategies, and driving revenue growth in the SaaS industry. Strong expertise in diverse industries including live music, events, film production, and recruitment. Seeking to leverage skills to contribute to the success of a forward-thinking organization.
Overview
10
10
years of professional experience
Work History
Strategic Account Manager
Zip Recruiter
01.2021 - Current
- Ranked 5th in Existing Accounts Department by achieving 208% to goal and earning spot in President's Club in 2021
- Exceeded sales quota consistently with impressive average of 134% to goal with over $523K in MRR throughout tenure
- Built credibility and trust to influence client's buying decisions across construction, healthcare, transportation, tech, sales, and engineering industries
- Specialized in data-driven relocation campaigns, utilizing Lightcast market analysis
- Provided comprehensive training and support to clients to maximize results through Zip Recruiter platform.
Event Planning Associate
Evan's Communications/ON Advertising
01.2020 - 12.2020
- Orchestrated digital, eleven-day conference for International Academy of Collaborative Professionals hosting over 500 lawyers, financial advisors and mental health professionals
- Fostered relationships with vendors and suppliers, ensuring timely delivery of event materials at competitive costs
- Coordinated with 100+ speakers from ensuring key details were communicated and executed effectively
- Successfully executed non-profit events including Brenda and Kurt Warner's Celebrity Game Night and Phoenix Children's Museum Gala.
Event Logistics Coordinator
Live Nation: Van Buren + Comerica Theatre
01.2018 - 07.2019
- Qualified and introduced event leads to Director of Sales which lead to first Comerica budget goal exceeded in 7 years
- Collaborated with clients, vendors, and staff to ensure exemplary events for up to 5,000 guests
- Managed event space setup, teardown, and optimized layouts for seamless execution
- Conducted calendar management, proposal creation, revenue forecasting, site tours, and negotiation.
Premium Experience Supervisor
Live Nation: The Van Buren
08.2017 - 07.2019
- Led revenue-generating team, achieving $180K in 2018 and $220K in 2019
- Spearheaded 22% year-over-year increase in nightly show revenue through strategic initiatives
- Developed show-specific revenue optimization plans based on demographics, ticket sales, and reports
- Managed team of 8 premium experience hosts, including scheduling and commission tracking.
Booking Specialist
Something New Media
06.2016 - 05.2017
- Managed complex wedding calendar across Phoenix and Chicago markets, totaling 300+ events
- Qualified leads, educated clients on services, and closed approximately $600K in annual sales
- Ensured effective communication of wedding timeline details to the cinematography team.
Producer
Freelance
07.2013 - 01.2016
- Managed production for high-profile clients including Beyoncé, Arcade Fire, and Twin Shadow
- Oversaw all project aspects, ensuring on-time and within-budget completion
- Developed budgets, negotiated contracts, and secured new business
- Coordinated effectively with vendors, crew, and clients for seamless project execution.
Education
Bachelor of Arts - Film And Television
University of Arizona
Tucson05.2013
Skills
- Sales Strategy
- SaaS Sales
- Client Acquisition
- Negotiation Skills
- Budgeting
- Team Leadership
- Project Management
- Business Development
- Pipeline management
- Client Relationships
- Salesforce CRM
- Cold Calling
- Client onboarding
- Goal setting
- Problem solving
- Relationship building
Hobbies and Interests
- Metalsmith and Jeweler
- Avid Concert and Festival Goer
- Outdoor Lover
Timeline
Strategic Account Manager
Zip Recruiter
01.2021 - Current
Event Planning Associate
Evan's Communications/ON Advertising
01.2020 - 12.2020
Event Logistics Coordinator
Live Nation: Van Buren + Comerica Theatre
01.2018 - 07.2019
Premium Experience Supervisor
Live Nation: The Van Buren
08.2017 - 07.2019
Booking Specialist
Something New Media
06.2016 - 05.2017
Producer
Freelance
07.2013 - 01.2016
Bachelor of Arts - Film And Television
University of Arizona